How people perceive you has always been critical to a
successful career. Now add in the Internet, social media, and the unrelenting
hum of 24/7 business, and the ability to brand and promote yourself effectively
becomes absolutely essential for young professionals to land the job, earn the
raise, or get that much-deserved promotion. It is only with the ability to
promote yourself that managers and executives can see Gen Y workers as
invaluable employees, game-changing managers, or the people whose names are
synonymous with success. So how do they stand out and get ahead?
Drawing on proprietary research and countless interviews
with the most dynamic professionals in business today, career guru and founder
of Millennial Branding Dan Schawbel takes readers through his step-by-step
process of creating unique personal brands and leveraging them to maximum
advantage. By basing these brands on the rock-solid foundation of hard, soft,
and online skills that are essential to get the job done right and by knowing
exactly what managers value, Schawbel provides every reader with the skills and message that they’ll need to get ahead today and for the rest of
The subtle and amazingly effective art of self-promotion is
the razor-thin difference between success and failure. Schawbel’s Promote
Yourself: The New Rules for Career Success is the definitive book on the new rules for building an outstanding career.
The book contains
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- A 360-degree view of the twenty-first century workplace
and how to navigate it successfully.
- Over 75 interviews with executives, managers, and
millennial employees from the most prestigious companies in the world,
including Google, Cisco, Aflac, Mattel, GE, Fox News, LinkedIn, State Street, Adidas, Pandora, PepsiCo, Tyson Foods, Ernst & Young, the New York Times, American Express, and more.
- An exclusive research study in partnership with American
Express revealing the top ten attributes managers are looking for when
promoting and more.
- Cutting-edge advice on how to create your own career
path, turn your passion into a new position, and become a successful entrepreneur
at your company.