Career guru and personal branding expert Dan Schawbel knows what it takes to succeed in the world of business. This audiobook combines his bestselling books Promote Yourself and Me 2.0 to offer twice the advice on what you can do to find and build an outstanding career.
The ability to brand and promote yourself effectively is essential for young professionals to land the job, earn the raise, or get that much-deserved promotion. In Promote Yourself, Schawbel draws on proprietary research and countless interviews to take listeners through his step-by-step process for lasting career success. In Me 2.0, Schawbel gives you all the tools you need for building a powerful personal brand that will give you a competitive advantage in the marketplace, including a four-step process for discovering, creating, communicating, and maintaining your personal brand; how to use all the latest social media tools, including video, blogs, and social networks for job search and career development; the secrets to networking effectively—both online and offline; and proven branding advice from industry experts and insiders.
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“This outstanding, easy-to-read guide shows millennial job seekers how to
promote themselves both online and offline via Schawbel’s concept of
personal branding, or ‘how we market ourselves to others.’”
—
Library Journal on Me 2.0