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Primary Greatness: The 12 Levers of Success Audiobook
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“With his trademark clarity, Covey emphasizes the importance of integrity and intrinsic rewards. Primary Greatness is an ideal book for anyone looking for guidance in how to live a truly successful, worthwhile life of service.”—Daniel H. Pink, New York Times bestselling author of Drive: The Surprising Truth About What Motivates Us and When: The Scientific Secrets of Perfect Timing
For fans of Principles, Grit, and The Power of Habit, Primary Greatness outlines the twelve levers of success—a set of principles for achieving a happy and fulfilling life.
Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. We feel overwhelmed by burdens we carry. The idea of living a “great life” can seem like a distant dream.
Stephen R. Covey—the late, legendary author of The 7 Habits of Highly Effective People—believed there were only two ways to experience life: primary greatness or secondary greatness. Through his books and speaking, he taught that the intrinsic rewards of primary greatness—integrity, responsibility, and contribution—far outweighed the extrinsic rewards of secondary greatness: money, popularity, and the self-absorbed, pleasure-ridden life that some people consider “success.”
In this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching, and Renewal. For the first time, Covey defines each of these 12 qualities and how they can be leveraged in your daily life to lead you to both professional success and personal happiness. Featuring his trademarked wisdom that has inspired countless readers and leaders, Primary Greatness once again delivers classic Covey advice in a concise and reader-friendly way.
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“In this book, Stephen Covey provides us with twelve principles to live by that can help us have the character, courage, and confidence to push past life’s difficulties to create our very best life.”
— Muhammad Yunus, Nobel Peace Prize–winner -
“Dr. Covey’s teachings have been instrumental in shaping both my personal and professional life. The twelve levers outlined in Primary Greatness outline a clear path for anyone to achieve success. This is a wonderful book filled with incredible nuggets and wisdom.”
— Kevin Turner, COO of Microsoft
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About Stephen R. Covey
Dr. Stephen R. Covey (1932-2012) was a world-renowned authority on leadership and family relations. He held a bachelor of science from the University of Utah, an MBA from Harvard, and a PhD from Brigham Young University. Dr. Covey served as Vice Chairman of FranklinCovey Co., and was an in-demand speaker, teacher, and organizational consultant.
About Sean Covey
Sean Covey, executive vice president of innovation for FranklinCovey, is the author of the international bestseller The 7 Habits of Highly Effective Teens, which has sold more than four million copies. As director of FranklinCovey’s education practice, he travels the world teaching transformative strategy and execution to education leaders. An MBA from Harvard, he is the son of Dr. Stephen R. Covey, author of The 7 Habits of Highly Effective People.