Publisher Description
Focuses on competitive selling: the range of skills that sales professionals need to reach their full potential. It offers practical, step-by-step advice that salespeople can take to prevent the competition from selling their products or services, revealing the components involved in gaining full control of a sales situation. Discusses a key step in this process—the politics of selling—showing how to establish the right relationships with people who are powerful enough to give the salesperson an edge. Will help those who are already good at selling become competitive salespeople capable of strengthening their position with the customer, while at the same time weakening the competition.
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About Pete Larkin
Pete Larkin has narrated dozens of audiobook titles, won five Earphones Awards, and been a finalist in 2012 for the prestigious Audie Award for best narration. He has been praised for his expert
ability to speak in multiple accents. He is also an on-camera host and accomplished voice-over artist for hundreds of commercials and promos for a variety of companies, corporations, and governmental agencies. He was the public address announcer for the New York Mets and has worked as a radio jockey in New York, Baltimore, and Washington, DC.