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Audiobooks > Business & Economics >  Strategic Planning > Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy Audiobook, by Vanessa Fox Play Audiobook Sample

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy Audiobook

By: Vanessa Fox
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy Audiobook, by Vanessa Fox Play Audiobook Sample
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Read By: Don Hagen Publisher: Recorded Books: Gildan Audio Listen Time: at 1.0x Speed 3.67 hours at 1.5x Speed 2.75 hours at 2.0x Speed Release Date: May 2011 Format: Unabridged Audiobook ISBN: 9781596598331
3.05691056910569 out of 53.05691056910569 out of 53.05691056910569 out of 53.05691056910569 out of 53.05691056910569 out of 5 (3.06) - 123 listener ratings
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Quick Stats About this Audiobook

Total Audiobook Chapters:

10

Longest Chapter Length:

47:15 minutes

Shortest Chapter Length:

14:09 minutes

Average Chapter Length:

32:51 minutes

Audiobooks by this Author:

1

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Publisher Description

In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success. Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google’s official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today. Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the “organic” searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you. You’ll also discover how to: • Integrate search strategy into all aspects of your business • Cut through the data and get the actionable metrics you need • Use data about what people are searching for as a valuable market research tool • Get your company found through social media • And more! Whether you’re a sole proprietor or you work for a major global brand, Marketing in the Age of Google will help you fully integrate search into your business and marketing activities—and give you a major advantage over competitors.

Download and start listening now!

"Explains from a marketing perspective how to develop a successful search engine strategy. Increasing qualified traffic, better understanding customers, and engaging customer relationships from search engines. Evolving marketing strategies."

— Minah (5 out of 5 stars)

Quotes

  • “Vanessa Fox has a fantastic perspective into the search marketplace. Her experience at Google and within the industry, combined with her ability to share those insights in nontechnical morsels, make this book a must-read for anyone in business.”

    — Richard Zwicky, founder and president, Enquisite

  • “If you are an entrepreneur, webmaster, designer, or an executive for a Fortune 500 company, Marketing in the Age of Google will help you streamline your business strategy based on understanding your customer. I would recommend it as reading material to every project manager within eBay.”

    — Dennis Goedegebuure, senior SEO manager, eBay

  • “This may be the first book that manages to identify and deconstruct the new search engine–centric world in which we live. With insights and tips for anyone doing business in the connected world, it’s perhaps the first must-read-to-survive business book of the twenty-first century. Highly recommended.”

    — John C. Dvorak, columnist, Dow Jones Marketwatch, PC Magazine

  • “Marketing your business through search engines is a complex, challenging problem. Thankfully, those new to the field now have this tremendous resource from Vanessa Fox to help guide them through the trials and tribulations of search marketing in a clear and delightfully readable format.”

    — Rand Fiskin, CEO, SEOmoz and author of The Art of SEO

  • “Eighty-five percent of the clicks on Google’s search engine happen in nonpaid results. This book analyzes and explains the rapidly changing landscape of those results and shows you how to leverage them for business. It’s an informed and essential contribution to the field.”

    — Adam Audette, president, AudetteMedia Inc., and Lead SEO for Zappos.com

Marketing in the Age of Google Listener Reviews

Overall Performance: 3.55555555555556 out of 53.55555555555556 out of 53.55555555555556 out of 53.55555555555556 out of 53.55555555555556 out of 5 (3.56)
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Story: 0 out of 50 out of 50 out of 50 out of 50 out of 5 (0.00)
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  • Overall Performance: 1 out of 51 out of 51 out of 51 out of 51 out of 5

    " don't read it, it is a web marketing book about everything and nothing. Save Your money and time "

    — Luca, 7/7/2013
  • Overall Performance: 2 out of 52 out of 52 out of 52 out of 52 out of 5

    " All very basic information that can be found online in a dozen places. This book does organize the information fairly well but does not dive deeper in any specific area. At times I wondered if it was even as thorough as a Wiki article on the subject...unfortunately, my answer was "no". "

    — Brian, 3/14/2013
  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5

    " A solid overview for executives, small business owners, etc. who are new to search marketing. "

    — Adam, 3/5/2012
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5

    " Great book for a general overview how being in business today means you'll probably be doing business online. Even if you're 100% offline, people are online and looking for you. The question is will you be found? "

    — Jason, 11/25/2011
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5

    " This is a MUST read for anyone wanting to learn how important Google is to your marketing plan. "

    — Tina, 7/31/2011
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5

    " Perfect for CEOs and business managers trying to get a handle on the online marketing world. "

    — Jami, 5/17/2011
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5

    " Perfect for CEOs and business managers trying to get a handle on the online marketing world. "

    — Jami, 12/27/2010
  • Overall Performance: 1 out of 51 out of 51 out of 51 out of 51 out of 5

    " don't read it, it is a web marketing book about everything and nothing. Save Your money and time "

    — Luca, 11/22/2010
  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5

    " This is a MUST read for anyone wanting to learn how important Google is to your marketing plan. "

    — Tina, 7/9/2010

About Vanessa Fox

Vanessa Fox is a leading speaker and consultant on search engine strategy. She has appeared in the Wall Street Journal, USA Today, the London Times, and Forbes. Fox is a contributing editor for SearchEngineLand.com and founder and CEO of Nine By Blue, which provides reporting tools and training for search best practices. She is the author of Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy.

About Don Hagen

Don Hagen has been behind the microphone since fifth grade. He is a nine-time winner of the Peer Award for narration/voice-over and twice winner of an AudioFile Earphones Award. He has also been heard in radio and television commercials and documentaries. In addition to his freelance voice work, he is a member of the audiobook narration team at the Library of Congress.