Extended Audio Sample

Download Marketing for Dummies, Second Edition Audiobook

Extended Audio Sample Marketing for Dummies, Second Edition Audiobook, by Alexander Hiam
3.25 out of 53.25 out of 53.25 out of 53.25 out of 53.25 out of 5 3.25 (0 ratings) (rate this audio book) Author: Alexander Hiam Narrator: Brett Barry Publisher: HarperAudio Format: Abridged Audiobook Delivery: Instant Download Audio Length: Release Date: October 2007 ISBN:
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Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement.

Discover how to:

  • Prepare hard-hitting campaigns
  • Plan and stick to your budget
  • Use research effectively
  • Increase consumer awareness
  • Satisfy your clients' needs
  • Boost your sales
Download and start listening now!

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About the Author

Alexander Hiam has written extensively on business topics ranging from leadership and conflict management to marketing. He is an award-winning author of more than twenty books. When he’s not writing, Hiam is a sought-after speaker on innovation, creativity, and leadership. Thousands of managers—including Fortune 500 and government leaders—have attended his workshops and idea-generation retreats, and relied on his guides. Hiam holds a BA from Harvard College in anthropology and an MBA in marketing and strategic planning from the University of California, Berkeley. For more than twelve years, he has worked at the University of Massachusetts, Amherst Isenberg School of Management, with additional teaching posts at American International College and Western New England College.

About the Narrator

Brett Barry graduated from Syracuse University’s television, radio, and film program and worked as an associate documentary producer for several years before moving into a career in voiceovers. In 2002, he signed with a voice-over agent in New York and began working in this field full-time. Brett’s training includes improvisational acting at Manhattan’s HB Studio, study of the Linklater voice techniques, and private coaching with some of the industry’s top voice performers. His voice can be heard on over 100 audiobooks. He and his wife Rebecca live in New York and run Silver Hollow Audio, an independent audio production studio.