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Managing Brand You: 7 Steps to Creating Your Most Successful Self Audiobook, by Jerry S. Wilson Play Audiobook Sample

Managing Brand You: 7 Steps to Creating Your Most Successful Self Audiobook

Managing Brand You: 7 Steps to Creating Your Most Successful Self Audiobook, by Jerry S. Wilson Play Audiobook Sample
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Read By: Jerry S. Wilson, Ira Blumenthal Publisher: Ascent Audio Listen Time: at 1.0x Speed 4.33 hours at 1.5x Speed 3.25 hours at 2.0x Speed Release Date: August 2008 Format: Unabridged Audiobook ISBN: 9781596592650

Quick Stats About this Audiobook

Total Audiobook Chapters:

8

Longest Chapter Length:

74:29 minutes

Shortest Chapter Length:

32:15 minutes

Average Chapter Length:

49:17 minutes

Audiobooks by this Author:

1

Publisher Description

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us - and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

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"A should-read book on personal branding as you manage your career."

— Lori (4 out of 5 stars)

Managing Brand You Listener Reviews

Overall Performance: 3.3333333333333335 out of 53.3333333333333335 out of 53.3333333333333335 out of 53.3333333333333335 out of 53.3333333333333335 out of 5 (3.33)
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Narration: 0 out of 50 out of 50 out of 50 out of 50 out of 5 (0.00)
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Story: 0 out of 50 out of 50 out of 50 out of 50 out of 5 (0.00)
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  • Overall Performance: 4 out of 54 out of 54 out of 54 out of 54 out of 5 Narration Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5 Story Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5

    " A should-read book on personal branding as you manage your career. "

    — Lori, 7/24/2013
  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5 Narration Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5 Story Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5

    " I'm reading this book so I can facilitate a discussion group at work. It's a little fluffy for my taste, and a bit repetitive, but the principles are good. Anyone who reads it should prepare to invest the time in following the steps to create their own personal brand. "

    — Jen, 10/24/2010
  • Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5 Narration Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5 Story Rating: 0 out of 50 out of 50 out of 50 out of 50 out of 5

    " I'm reading this book so I can facilitate a discussion group at work. It's a little fluffy for my taste, and a bit repetitive, but the principles are good. Anyone who reads it should prepare to invest the time in following the steps to create their own personal brand. "

    — Jen, 10/24/2010

About the Authors

Jerry S. Wilson is the founder of JSW Consulting, a top management consulting firm. Previously, he was the senior vice president of The Coca-Cola Company; he also spent a number of years holding various management positions at Volkswagen of America. Now retired, Wilson is a consultant, writer, speaker, and advisor. He is the coauthor, with Ira Blumenthal, of Managing Brand You: 7 Steps to Creating Your Most Successful Self

Ira Blumenthal is a highly respected brand consultant, author, speaker, and university educator who has counseled high-profile brand clients such as Coca-Cola, Disney, Marriott, Nestlé, and American Airlines.