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Download Managing Brand You: 7 Steps to Creating Your Most Successful Self Audiobook

Extended Audio Sample Managing Brand You: 7 Steps to Creating Your Most Successful Self Audiobook, by Jerry S. Wilson Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Jerry S. Wilson, Ira Blumenthal Narrator: Jerry S. Wilson, Ira Blumenthal Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: August 2008 ISBN: 9781596592650
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Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us - and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building.

Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

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About the Author

Jerry S. Wilson is the founder of JSW Consulting, a top management consulting firm. Previously, he was the senior vice president of The Coca-Cola Company; he also spent a number of years holding various management positions at Volkswagen of America. Now retired, Wilson is a consultant, writer, speaker, and advisor. He is the coauthor, with Ira Blumenthal, of Managing Brand You: 7 Steps to Creating Your Most Successful Self

About the Narrator

Ira Blumenthal is a highly respected brand consultant, author, speaker, and university educator who has counseled high-profile brand clients such as Coca-Cola, Disney, Marriott, Nestlé, and American Airlines.