Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us - and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.
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"A should-read book on personal branding as you manage your career."
— Lori (4 out of 5 stars)
" A should-read book on personal branding as you manage your career. "
— Lori, 7/24/2013" I'm reading this book so I can facilitate a discussion group at work. It's a little fluffy for my taste, and a bit repetitive, but the principles are good. Anyone who reads it should prepare to invest the time in following the steps to create their own personal brand. "
— Jen, 10/24/2010" I'm reading this book so I can facilitate a discussion group at work. It's a little fluffy for my taste, and a bit repetitive, but the principles are good. Anyone who reads it should prepare to invest the time in following the steps to create their own personal brand. "
— Jen, 10/24/2010Jerry
S. Wilson is the founder of JSW Consulting, a top management consulting firm.
Previously, he was the senior vice president of The Coca-Cola
Company; he also spent a number of
years holding various management positions at Volkswagen of America. Now retired,
Wilson is a consultant, writer, speaker, and advisor. He is the coauthor, with
Ira Blumenthal, of Managing Brand You: 7
Steps to Creating Your Most Successful Self.
Ira Blumenthal is a highly respected brand consultant, author, speaker, and university educator who has counseled high-profile brand clients such as Coca-Cola, Disney, Marriott, Nestlé, and American Airlines.