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Jerry S. Wilson is the founder of JSW Consulting, a top management consulting firm. Previously, he was the senior vice president of The Coca-Cola Company; he also spent a number of years holding various management positions at Volkswagen of America. Now retired, Wilson is a consultant, writer, speaker, and advisor. He is the coauthor, with Ira Blumenthal, of Managing Brand You: 7 Steps to Creating Your Most Successful Self.
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