The LinkedIn insider’s guide to how the new job search really works—and how to make it work for you.
No one disputes that LinkedIn is the world’s biggest job market. So it’s about time that someone with the inside scoop explained how to make the most of it. Here, from two LinkedIn experts and former employees, is the definitive guide that demystifies the massive site and gives every reader—from the newly minted college graduate to the midlife career-changer—the most important strategies to win the modern job search game.
Clear, lively, and decidedly practical, Linked shows how to burnish your personal brand so recruiters come to you. Tap the power of the network effect and turn anyone into an invaluable referral. Think like employers and focus your profile to get noticed, get considered, and get hired. And game both the search algorithm and Applicant Tracking Systems used by nearly every employer in every economic sector.
The result: not just a great job, but the future of your dreams.
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Jeremy Schifeling recruited top students at Teach for America and led student marketing for LinkedIn. Along the way, he’s published a top-selling book on job applications, served as the University of Michigan’s tech career coach, and produced the most-viewed video in LinkedIn’s history. The co-founder of The Job Insiders, Schifeling currently leads teacher outreach efforts at Khan Academy.
Omar Garriott is a Tech Intrapreneur for Good. He is currently the Global Head of Education (K–12 & Higher Ed) for Qualtrics (NASDAQ: XM) and formerly led education product marketing for Salesforce, LinkedIn, Apple, and Adobe. He is the co-founder of The Job Insiders—a one-of-its-kind, 5-star-rated online course that advises jobseekers on the modern job search.
Roger Wayne served in the Air Force as a radio and television broadcast journalist in South Korea and won several awards before obtaining a BA degree in communications and journalism. He is an actor living in New York, narrating audiobooks, working on independent film projects, performing off Broadway, and auditioning for major network shows.