Download Leading Digital: Turning Technology Into Business Transformation Audiobook

Leading Digital: Turning Technology Into Business Transformation Audiobook, by Andrew McAfee Extended Sample Click for printable size audiobook cover
Author: Andrew McAfee, George Westerman, Didier Bonnet Narrator: Jonathan Todd Ross Publisher: Recorded Books, LLC Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: January 2018 ISBN: 9781501946080
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Become a digital master—no matter what business you’re in

If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other ninety-plus percent of the economy?

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a digital master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities and how to lead the transformation. Within these parts, you’ll learn:

  • How to engage better with your customers
  • How to digitally enhance operations
  • How to create a digital vision
  • How to govern your digital activities

The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

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About the Author

Andrew McAfee coined the phrase “Enterprise 2.0” in a 2006 Sloan Management Review article. McAfee has authored more than fifty case studies and articles in the Harvard Business Review, Sloan Management Review, the Washington Post, and Financial Times. He speaks frequently to both academic and industry audiences and has taught in executive education programs around the world. McAfee is currently a principle research scientist at the Center for Digital Business in the MIT Sloan School of Management; he was previously a professor at Harvard Business School. He received his doctorate from Harvard Business School and earned degrees from MIT.

About the Narrator

Jonathan Todd Ross is a writer and an Earphones and Audie Award–winning voice actor. He has lent his voice to numerous anime television shows, including Yu-Gi-Oh! and Sonic X.