HARNESS NEW COLLABORATIVE TECHNOLOGIES FOR COMPETITIVE GAIN Most organizations realize that to succeed in today’s turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don’t know what they know—but they need to learn soon. Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways: capturing accumulated knowledge, connecting employees who need information with the experts who have it, and enabling the best ideas to emerge organically. These technologies—labeled “Web 2.0”—first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being deployed by a wide range of organizations, making them more agile productive, and innovative. Andrew McAfee, a veteran researcher and writer on the business impact of technology, and the originator of the phrase “Enterprise 2.0,” describes its power and tells listeners how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to: • Show how early adoptees like Google have profited from Enterprise 2.0 • Specify the benefits that arise when Web 2.0 technologies are deployed • Reveal where the risks and roadblocks are with Enterprise 2.0 • Guide companies through an Enterprise 2.0 deployment McAfee takes a practical look at the competitive challenges facing so many organizations today and explores how they can be met and conquered with the right combination of novel technologies and enlightened leadership.
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"Excellent read. Highly recommend it to those interested in exploring how communications patterns and human behavior will evolve moving forward in business. " — Jeetu (4 out of 5 stars)
"Excellent read. Highly recommend it to those interested in exploring how communications patterns and human behavior will evolve moving forward in business. "
" Using as a source for a thesis investigating how Web 2.0 technologies are complementing or supplanting traditional Knowledge Management (KM) initiatives for internal organizational knowledge generation and sharing within the social media industry. "
" This was a great survey or social technologies and how they affect traditional IT work. "
" Completed reading, looking for the next version Enterprise 3.0, which can able tell about the iPhones, Android, Blackberry and Windows devices and its apps. "
" Excellent read. Highly recommend it to those interested in exploring how communications patterns and human behavior will evolve moving forward in business. "
Andrew McAfee coined the phrase “Enterprise 2.0” in a 2006 Sloan Management Review article. McAfee has authored more than fifty case studies and articles in the Harvard Business Review, Sloan Management Review, the Washington Post, and Financial Times. He speaks frequently to both academic and industry audiences and has taught in executive education programs around the world. McAfee is currently a principle research scientist at the Center for Digital Business in the MIT Sloan School of Management; he was previously a professor at Harvard Business School. He received his doctorate from Harvard Business School and earned degrees from MIT.
Erik Synnestvedt has recorded nearly two hundred audiobooks for trade publishers as well as for the Library of Congress Talking Books for the Blind program. They include The Day We Found the Universe by Marcia Bartusiak, A Game as Old as Empire edited by Steven Hiatt, and Twitter Power by Joel Comm.
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