The growth engine of the global economy is no longer through
mega-production and huge conglomerates, but rather through the proliferation of
smaller enterprises. These smaller businesses often struggle. In America alone,
tens of thousands of businesses crop up each year. Unfortunately, few will
succeed, though not due to a lack of ingenuity, initiative, or even capital.
Why, then? Because so few of the would-be drivers of the new economy know how
to convert their dreams, their ideas, their courage, and their initiatives into
successful enterprises. According to author Dick Cross, most business owners lack
not just the fundamentals—the nuts and bolts of operating a business effectively
day in and day out—but the bigger picture of how to achieve business success.
This shortcoming is pervasive: It handicaps most new businesses from the start, and it prevents the lion’s share of existing ones from ever becoming
After taking dozens of mainstream companies from
under-performing to high performance, Cross observed a pattern, out of which he
devised a formula for success. Using his Just Run It! framework, he is now
teaching small and medium-sized enterprises how to understand their mainstream
businesses on “the back of an envelope” and to achieve the next level of
success. This audiobook showcases a Vision-Strategy-Execution exercise to help
business owners crystallize their primary business advantage and then focus
efforts to maximize performance around it. Financial reporting, management and
leadership, teamwork, communications—all skills needed to run a business—are
covered in detail. In closing, Cross makes the case that for “those who can’t
adjust their thinking to new realities, the decline in America’s global
standing as an industrial power is a death knell. For those who can, it’s the
reveille of opportunity.” Download and start listening now!