Looking toward the C-suite? Take heed. Author and serial CEO
Dick Cross pulls back the curtain on this top leadership role, explaining in
his new book that being a successful leader, running a business, and doing it extraordinarily
well is not a full-time job. In 60-Minute
CEO: The Fast Track to Top Leadership, Cross makes the case that the single
greatest determinant of business success revolves around the job at the top.
Cross suggests that the most important, and often overlooked, duty for a CEO is
thinking about how to improve his or her business and how to be a leader. Cross
also reveals that a mediocre leader can be transformed into an exemplary one
simply by refining two key things: thinking and character. In Cross’ trademark
conversational style, he conveys why strategy and execution, while important,
should take a back seat to authenticity and responsibility, and that the
essential elements of the CEO role can be accomplished in several sixty-minute
sessions every week. Executives may fill their time with other tasks, but
leading and running a company requires explicit skills different from those
needed for any other corporate position.
The good news is that those skills are easy to learn, fun to
do, and not time-consuming. In an entertaining style, Cross offers executives
the fast track to the top leadership position. And while sixty minutes may seem
like a quick fix, as Cross sees it, three sixty-minute sessions a week devoted
solely to considering your business and your role as leader are crucial to
business and leadership success.
In 60-Minute CEO,
Dick Cross brings over twenty-five years of experience of transforming
companies in various stages of underperformance into industry powerhouses.
Cross combines his knowledge and experience with the stories and lessons of
preeminent leaders and thinkers including General George Patton and Seattle
Seahawks quarterback Russell Wilson. Download and start listening now!