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Immersion Audiobook
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No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there’s a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold. Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. You can guess if your experience will be extraordinary—or you can apply the insights from Immersion to ensure it is.
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About Paul J. Zak
Paul J. Zak, PhD, is professor of economic psychology and management at Claremont Graduate University. As the founding director of Claremont’s Center for Neuroeconomics Studies, he is at the vanguard of neuroeconomics, a new discipline that integrates neuroscience and economics. He makes numerous media appearances, and his research has been featured in numerous publications.
About Rich Miller
Rich Miller, a man whose heart beats for renewal and revival in the church, serves as president and a speaker for Freedom in Christ Ministries. He has coauthored Getting Anger Under Control and Grace That Breaks the Chains, as well as authoring 40 Days of Grace and the youth book To My Dear Slimeball. He and his wife live in the mountains of western North Carolina.