Publisher Description
Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years. Now, you, too, can benefit from reaching iconic status, whether you're a Fortune 500, a local pizza parlor, or an aspiring unicorn startup.
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About Charlie Thurston
Charlie Thurston is an actor and Earphones Award–winning narrator. He holds an MFA in acting from Brown University / Trinity Rep and has appeared on stages across the country with Trinity Repertory Company, Chautauqua Theater Company, Creede Rep, and at Riverside Theatre and Redmoon Theater, among others. His favorite roles include Edgar in The Completely Fictional—Utterly True—Final Strange Tale of Edgar Allan Poe, Stephen in The Long Christmas Ride Home, Tuzenbach in The Three Sisters, and Tony in You Can’t Take It with You.