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Iconic Advantage: Dont Chase the New, Innovate the Old Audiobook, by Soon Yu Play Audiobook Sample

Iconic Advantage: Don't Chase the New, Innovate the Old Audiobook

Iconic Advantage: Dont Chase the New, Innovate the Old Audiobook, by Soon Yu Play Audiobook Sample
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Read By: Charlie Thurston Publisher: Dreamscape Media Listen Time: at 1.0x Speed 3.00 hours at 1.5x Speed 2.25 hours at 2.0x Speed Release Date: February 2018 Format: Unabridged Audiobook ISBN: 9781666594027

Quick Stats About this Audiobook

Total Audiobook Chapters:

9

Longest Chapter Length:

53:27 minutes

Shortest Chapter Length:

09:07 minutes

Average Chapter Length:

30:53 minutes

Audiobooks by this Author:

2

Other Audiobooks Written by Soon Yu: > View All...

Publisher Description

Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years. Now, you, too, can benefit from reaching iconic status, whether you're a Fortune 500, a local pizza parlor, or an aspiring unicorn startup.

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About Charlie Thurston

Charlie Thurston is an experienced audiobook narrator, actor, and playwright who has received numerous Earphones Awards for his work. He has appeared on Law and Order: SVU, and his voice can be heard in audiobooks such as The Oracle Year, Southernmost, The Terranauts, and The Unfinished Life of Addison Stone.