From Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age—and why we can’t stop falling for them.
We live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests. Reviewers and celebrities flock to London’s top-rated restaurant that’s little more than a backyard shed. These unsettling stories of today’s viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen?
Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it’s from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero. A cultural examination that is as revelatory as it is relevant, Hype pulls back the curtain on the manipulation game behind the never-ending scam season—and how we as consumers can stop getting played.
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“Hype is the best kind of nonfiction: juicy, sharp, savage, and wildly entertaining, with a celebrity behaving badly on every page. What more could you want?”
— Cat Marnell, New York Times bestselling author
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Gabrielle Bluestone is a journalist and licensed attorney from New York whose writing has appeared in the New York Times, Washington Post, New York Observer, London Sunday Times magazine, Esquire, InStyle, and Gawker. She is the Emmy-nominated producer of Netflix’s Fyre and the associate producer of Different Flowers, winner of the 2017 Kansas City FilmFest Festival Prize.
Eileen Stevens is a voice-over actress whose voice can be heard on cartoons, promos, programs for English-language learners, and audiobooks. An Earphones Award–winning narrator, she is also an audiobook director and producer.