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Extended Audio Sample How: Why HOW We Do Anything Means Everything Audiobook, by Dov Seidman Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (142 ratings) (rate this audio book) Author: Dov Seidman Narrator: Scott Brick Publisher: Simon & Schuster Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: February 2012 ISBN: 9781442352841
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Business ethics and behavior expert Dov Seidman’s New York Times bestseller How: Why HOW We Do Anything Means Everything, is now available on audio in its new expanded edition.

The flood of information, unprecedented transparency, increasing interconnectedness—and our global interdependence—are dramatically reshaping today’s world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. “Whats” are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct.

     For almost two decades, Dov Seidman’s pioneering organization, LRN, has helped some of the world’s most respected companies build “do it right,” winning cultures and inspire principled performance throughout their organizations. Seidman’s distinct vision of the world, business, and human endeavor has helped enable more than 15 million people doing business in more than 120 countries to outbehave the competition. In HOW: Why HOW We Do Anything Means Everything, Dov Seidman shares his unique approach with you. Now updated and expanded, How includes a new preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before.

     Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and revealing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired “hows” of twenty-first-century success and significance. Download and start listening now!

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Quotes & Awards

  • “Dov Seidman’ s How is a brilliant social-ethical study. It simplifies for the reader the complexity of vital challenges facing humanity today. Students and teachers alike will profit from reading this book.”  

    Elie Wiesel, Nobel Peace Laureate

  • “A trained moral philosopher, Dov Seidman has built a highly successful business on the theory that in today’s wired and transparent global economy, companies that ‘outbehave’ their competitors ethically will also tend to outperform them financially.” 

    Fortune

  • “Dov Seidman’s book introduces you to the world of how in a way that will revolutionize the way you think about, assess, and experience success.” 

    Former Chief Learning Officer, Goldman Sachs and former head of leadership development at GE, Steve Kerr 

  • “In How, Dov Seidman takes the idea of ‘success’ even further, redefining it as a quest for significance. Isn’t that what we all really want? To have a positive impact, to make a difference, to excel? To do that you have to achieve significance, and Seidman brilliantly shows you how. This book will change your life in profound ways.” 

    Marcus Buckingham

Listener Opinions

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Stacy | 1/1/2014

    " somewhate different from other leadership books....had a few different perspecitives but the overall book was summed up in the title...had some good reminders/tips when working with others "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 meo | 12/26/2013

    " People Skills and Follow-through leads to value in business (and in life) "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Craig Moyer | 10/27/2013

    " Obvious message. Incredibly redundant; author relies heavily on cliche analogies. Could have been a 100-page book, and would have been much, much better. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Dan Hilton | 10/24/2013

    " It's a pretty good combination 'self-help/business motivation and entertaining read' all wrapped in one. Any book that starts with the origins of "The Wave" (think MSG) is worth checking out in my opinion. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Mary | 6/29/2013

    " Seidman provides really clear insights into modern culture. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Joe Raimondo | 6/12/2013

    " So-so -- some good ideas but the author puts too much ego in the narrative. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 thomas | 5/12/2013

    " Excellent. A must read for anyone who wants to get ahead in business or life. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Jan Schultink | 4/2/2013

    " Disclosure: Dov is my client. A book with a very important message. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 Lost In A Fog | 2/16/2013

    " A new mindset for a new, more wired, connected world. I don't know...I had difficulty pulling usefulness from this one, though some of his big picture insights are interesting. "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 Kate | 10/5/2012

    " Skip reading this book. I can sum it up for you in one sentence: In business, treat others as you'd like to be treated. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 John Willoughby | 9/17/2012

    " Excellent central idea, a little repetitive in the later chapters, but well worth reading all the way through. "

  • 3 out of 53 out of 53 out of 53 out of 53 out of 5 Alan | 2/10/2012

    " Actually not bad, particularly in the light of recent governance scandals. "

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About the Author
Author Dov Seidman

Dov Seidman has been named a global thought leader and industry pioneer as a result of his passion for ethical business culture and sustainable practices. He founded the successful LRN Corporation and authored the award-winning book How: Why How We Do Anything Means Everything.

About the Narrator

Scott Brick, actor, narrator, and writer, attended UCLA and spent ten years in a traveling Shakespeare company. Passionate about the spoken word, he has narrated a wide variety of audiobooks, from thrillers and science fiction to classics and nonfiction. He has recorded more than eight hundred audiobooks and won over fifty AudioFile Earphones Awards and several of the prestigious Audie Awards. He was named a Golden Voice by AudioFile magazine and the Voice of Choice for 2016 by Booklist magazine.