The biggest, most important issue in business today—becoming digital—touches not only traditional enterprises but the most avant-garde of Internet companies as well.
Old-economy companies must take steps to avoid becoming victims of capitalism’s creative destruction, the unofficial system that flushes out the old to make way for the new. For dot-com companies the question is whether or not they are flash-in-the-pan businesses with no long-term prospects of profitability and customer loyalty.
Most of the early efforts to answer the question “how digital is your business?” have been shrouded in techno-speak: a veritable Tower of Babel unconnected with the real needs of business. Slywotzky and Morrison show, first of all, that becoming digital is not about any of the following: having a great web site, setting up a separate e-business, having next-generation software, or wiring your workforce.
What they so creatively demonstrate is that a digital business is one whose strategic options have been transformed—and significantly broadened—by the use of digital technologies. A digital business has strategic differentiation, a business model that creates and captures profits in new ways and develops powerful new value propositions for customers and talent. Above all, a digital business is one that is unique.
How Digital Is Your Business? is a groundbreaking book with universal appeal for everyone in the business world. Download and start listening now!