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How Digital is Your Business? Audiobook
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Publisher Description
Adrian Slywotzky and David Morrison are back with another brilliant and practical book dealing with the big issues that keep the managers of every company awake at night: How do I keep my company from being "Amazoned," and how do I "anticipate my competitors, launch a preemptive digital strike, and completely change the landscape of my industry?" The insights in How Digital is Your Business? are penetrating and practical. The examples of digital businesses run the gamut: from the most basic of commodities (Cemex, the leader in the cement industry) to financial services (Schwab), to the highest of high tech (Cisco). The answer to the question "How digital is your business?" will vary with every company, but it must be answered. Slywotzky and Morrison provide the ideas, tools, and examples everyone in business needs.
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“A must-read for executives from traditional brick-and-mortar companies facing the challenges of the digital economy. Its real-world case studies prove that it’s possible for any company to transform itself into a customer-centric digital business design.”
— Earnest W. Deavenport Jr., Chairman and Chief Executive Officer, Eastman Chemical Company
Quotes
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“The playbook for the next round of the new economy.”
— Ellen M. Hancock, Chairman and Chief Executive Officer, Exodus Communications, Inc. -
“A strategic and practical road map that helps you to separate your best digital opportunities from the quicksand of technology for its own sake.”
— Michael J. Hagan, Cofounder and Chief Operating Officer, VerticalNet, Inc. -
“Insight into the art and science of positioning businesses for digital transformation…an illuminating glimpse of a new digital landscape.”
— Bob Lambert, Senior Vice President of New Technology and Development, Walt Disney Company
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About the Authors
Adrian J. Slywotzky is the author of Value Migration and the coauthor of The Profit Zone and Profit Patterns. Mr. Slywotzky is a graduate of Harvard College and has an MBA from the Harvard Business School and a JD from Harvard Law School. He is vice president of Mercer Management Consulting and was recently selected by Industry Week as one of the six most influential people in management.
David J. Morrison is the coauthor of The Profit Zone and Profit Patterns. A graduate of the US Naval Academy, he also holds an engineering degree from Princeton and an MBA from Harvard Business School. Morrison is vice chairman of Mercer Management Consulting and head of MercerDigital, the firm’s e-commerce practice.