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Download How Digital is Your Business? Audiobook

Extended Audio Sample How Digital is Your Business?, by Adrian J. Slywotzky, David J. Morrison, Karl Weber Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (7 ratings) (rate this audio book) Author: Adrian J. Slywotzky, David J. Morrison, Karl Weber Narrator: Adrian J. Slywotzky, David J. Morrison Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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The biggest, most important issue in business today—becoming digital—touches not only traditional enterprises but the most avant-garde of Internet companies as well.

Old-economy companies must take steps to avoid becoming victims of capitalism’s creative destruction, the unofficial system that flushes out the old to make way for the new. For dot-com companies the question is whether or not they are flash-in-the-pan businesses with no long-term prospects of profitability and customer loyalty.

Most of the early efforts to answer the question “how digital is your business?” have been shrouded in techno-speak: a veritable Tower of Babel unconnected with the real needs of business. Slywotzky and Morrison show, first of all, that becoming digital is not about any of the following: having a great web site, setting up a separate e-business, having next-generation software, or wiring your workforce.

What they so creatively demonstrate is that a digital business is one whose strategic options have been transformed—and significantly broadened—by the use of digital technologies. A digital business has strategic differentiation, a business model that creates and captures profits in new ways and develops powerful new value propositions for customers and talent. Above all, a digital business is one that is unique.

How Digital Is Your Business? is a groundbreaking book with universal appeal for everyone in the business world.

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Quotes & Awards

  • “The playbook for the next round of the new economy.”

    Ellen M. Hancock, Chairman and Chief Executive Officer, Exodus Communications, Inc.

  • “A strategic and practical road map that helps you to separate your best digital opportunities from the quicksand of technology for its own sake.”

    Michael J. Hagan, Cofounder and Chief Operating Officer, VerticalNet, Inc.

  • “Insight into the art and science of positioning businesses for digital transformation…an illuminating glimpse of a new digital landscape.”

    Bob Lambert, Senior Vice President of New Technology and Development, Walt Disney Company

  • “A must-read for executives from traditional brick-and-mortar companies facing the challenges of the digital economy. Its real-world case studies prove that it’s possible for any company to transform itself into a customer-centric digital business design.”

    Earnest W. Deavenport Jr., Chairman and Chief Executive Officer, Eastman Chemical Company

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