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Download Demand: Creating What People Love Before They Know They Want It Audiobook

Extended Audio Sample Demand: Creating What People Love Before They Know They Want It Audiobook, by Adrian J. Slywotzky Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (59 ratings) (rate this audio book) Author: Adrian J. Slywotzky Narrator: Dave Courvoisier Publisher: Highbridge Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: October 2011 ISBN: 9781611746525
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In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Phil | 4/15/2013

    " What a unique idea - providing a product or service that people actually want (i.e.: demand). The way you do that is to remove the "hassle factor." Steve Jobs had it figured out. Why can't the airlines? "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 David Beronja | 12/3/2012

    " Really liked it. Some good insight into market creation. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 Dhimant | 10/10/2012

    " Looking forward to some great insights on market creation and Product Value Creation. Cheers. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Erietta Sapounakis | 9/7/2012

    " for a business book this is an entertaining read. stories of some well known and not so well known brands overcoming barriers by customer centered thinking. interesting too to read how long a strategy takes to develop, be realized and be sustained in the right company culture. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Nicquay | 7/5/2012

    " Awesome! A book with great depth of creating the demand that people needs by really solving what needs to be solved: The Hassle Map "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 Vikram Narayan | 1/30/2012

    " Fantastic book. Lots of good info about launching products effectively. "

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About the Author
Adrian J. Slywotzky is the author of Value Migration and the coauthor of The Profit Zone and Profit Patterns. Mr. Slywotzky is a graduate of Harvard College and has an M.B.A. from the Harvard Business School and a J.D. from Harvard Law School. He is vice president of Mercer Management Consulting and was recently selected by Industry Week as one of the six most influential people in management.
About the Narrator

Dave Courvoisier is an accomplished news anchor. A graduate of the University of Illinois Urbana-Champaign, he began his broadcasting career at KCCC radio in Carlsbad, New Mexico, and went on to work at television stations in Indiana, Montana, and North Carolina. He is currently a news anchor at KLAS-TV in Las Vegas, Nevada, and lives with his wife.