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Download Demand: Creating What People Love Before They Know They Want It Audiobook

Extended Audio Sample Demand: Creating What People Love Before They Know They Want It, by Adrian J. Slywotzky, Dave Courvoisier Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (59 ratings) (rate this audio book) Author: Adrian J. Slywotzky, Dave Courvoisier Narrator: Dave Courvoisier, Adrian J. Slywotzky Publisher: Highbridge Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

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Listener Opinions

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Phil | 4/15/2013

    " What a unique idea - providing a product or service that people actually want (i.e.: demand). The way you do that is to remove the "hassle factor." Steve Jobs had it figured out. Why can't the airlines? "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by David Beronja | 12/3/2012

    " Really liked it. Some good insight into market creation. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Dhimant | 10/10/2012

    " Looking forward to some great insights on market creation and Product Value Creation. Cheers. "

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Erietta Sapounakis | 9/7/2012

    " for a business book this is an entertaining read. stories of some well known and not so well known brands overcoming barriers by customer centered thinking. interesting too to read how long a strategy takes to develop, be realized and be sustained in the right company culture. "

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