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Download Hit Makers: The Science of Popularity in an Age of Distraction Audiobook

Extended Audio Sample Hit Makers: The Science of Popularity in an Age of Distraction, by Derek Thompson Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Derek Thompson Narrator: Derek Thompson Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
Coming Soon! The audiobook will be available for pre-order on January 17, 2017.Check back on that date to pre-order this title for the Feb 7, 2017 release!
Available for pre-order on: January 17, 2017

Atlantic senior editor Derek Thompson puts pop culture under the lens of science to investigate what every business, every artist, every person looking to promote "brand me" is after: what makes a hit a hit.

HIT-MAKERS is a groundbreaking investigation into the most valuable currency of the 21st century: people's attention. With insatiable curiosity, great reporting, and beguiling storytelling, Atlantic Senior Editor Derek Thompson uses the lens of economics to reveal the secret of what makes a hit a hit. 

Thompson begins with a simple proposition: even though many number-one songs, blockbuster films, Internet memes, and ubiquitous apps seem to come out of nowhere, hits have a story and they operate by certain rules. There is a reason why some ideas catch on. But a perfectly constructed product isn't enough to create a hit on the level of FIFTY SHADES OF GREY. People have to encounter it. Exposure is the critical other half of the hit equation. So HIT-MAKERS explores two crucial questions:  Why do people like what they like? And how do popular ideas spread?

This is an especially complicated phenomenon in the 21st century because scarcity has yielded to abundance. The finite nature of the concert hall or the museum wall is now the endless Internet. The world of hits is more democratic than ever. It's also much more unpredictable. So even though human attention has not evolved--our preferences remain guided by an interplay between the complex and the simple, the new and the familiar--capturing that attention is more challenging than ever. 

From the rise of the Impressionist vanguard to the ubiquity of SportsCenter, from the global Star Wars franchise to Swedish-engineered pop music, Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens.


From the Hardcover edition. Download and start listening now!

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Quotes & Awards

  • “Enthralling—full of ‘aha’ moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off.”

    Adam Grant, Wharton professor and New York Times bestselling author

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