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Download Hit Makers: The Science of Popularity in an Age of Distraction Audiobook

Extended Audio Sample Hit Makers: The Science of Popularity in an Age of Distraction Audiobook, by Derek Thompson Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Derek Thompson Narrator: Derek Thompson Publisher: Penguin Random House Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: February 2017 ISBN: 9781524735098
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NATIONAL BESTSELLER 

“This book picks up where The Tipping Point left off
." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE

Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.

In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.

Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention.

From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.
 
In Hit Makers, Derek Thompson investigates:
·       The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses
·       Why Facebook is the world’s most important modern newspaper
·       How advertising critics predicted Donald Trump
·       The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history
·       How Barack Obama and his speechwriters think of themselves as songwriters
·       How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals
·       The French collector who accidentally created the Impressionist canon
·       Quantitative evidence that the biggest music hits aren’t always the best
·       Why almost all Hollywood blockbusters are sequels, reboots, and adaptations
·       Why one year--1991--is responsible for the way pop music sounds today
·       Why another year --1932--created the business model of film
·       How data scientists proved that “going viral” is a myth
·       How 19th century immigration patterns explain the most heard song in the Western Hemisphere Download and start listening now!

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Quotes & Awards

  • “As deftly written as it is keenly argued, this book—true to its title—is a hit.”

    Daniel H. Pink, #1 New York Times bestselling author

  • “Full of ‘aha’ moments about why some ideas soar and others never get off the ground.”

    Adam Grant, Wharton professor and New York Times bestselling author

  • “Thompson tackles this mystery with solid research, ready wit, and catchy aphorisms…a wonderful book.”

    USA Today

  • “A terrific look at what makes a hit, from the Mona Lisa to Donald Trump.”

    Vox

  • “Good reading for anyone who aspires to understand the machinery of pop culture—and perhaps even craft a hit of his or her own.”

    Kirkus Reviews

  • “Present[s] his case with verve and a lightning chain of compact anecdotes.”

    Booklist

  • “Derek Thompson, with his convincing, professional delivery, addresses…hit-making theories in music, publishing, movies, news, and design…Thompson manages to keep the audiobook moving briskly and, along the way, debunks some myths such as ‘going viral’ and overnight success.”

    AudioFile

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About the Author

Derek Thompson is a senior editor at Atlantic magazine, where he writes about economics and the media. He is a regular contributor to NPR’s Here and Now and appears frequently on television, including CBS and MSNBC.