Gerd Gigerenzer is one of the
researchers of behavioral intuition responsible for the science behind Malcolm
Gladwell’s bestseller Blink. Gladwell showed us how snap decisions often yield
better results than careful analysis. Now, Gigerenzer explains why our
intuition is such a powerful decision-making tool.
Drawing on a decade of research
at the Max Planck Institute for Human Development, Gigerenzer demonstrates that
our gut feelings are actually the result of unconscious mental
processes—processes that apply rules of thumb that we’ve derived from our
environment and prior experiences. The value of these unconscious rules lies
precisely in their difference from rational analysis—they take into account
only the most useful bits of information rather than attempting to evaluate all
possible factors. By examining various decisions we make—how we choose a
spouse, a stock, a medical procedure, or the answer to a million-dollar game
show question—Gigerenzer shows how gut feelings not only lead to good practical
decisions but also underlie the moral choices that make our society function.
In the tradition of Blink and Freakonomics, Gut Feelings is an exploration of the myriad influences and factors
(nature and nurture) that affect how the mind works, grounded in cutting-edge
research and conveyed through compelling real-life examples. Download and start listening now!