Everything you thought
you knew about marketing is obsolete.
We can see the incontrovertible evidence right in front of
us. A new generation of multibillion dollar brands—Facebook, Twitter, AirBnb,
Evernote, and countless others—have been built without spending a dime on
traditional marketing techniques. No press releases, no PR firm, no Madison
Avenue, no billboards in Times Square.
It wasn’t luck that took them from tiny start-ups to massive
success. They have a new strategy. It’s called Growth Hacking. And it works.
A Growth Hacker is someone who rejects what “marketing” is
supposed to be and replaces it only with tools that are testable, trackable,
and scalable. Growth Hackers rely on inexpensive tactics like e-mail,
pay-per-click ads, blogs, and platform APIs. They chase real results in a field
that was dominated by gut instincts for nearly a century. They reject the
traditional marketing worship of all things big: big budgets, big campaigns,
big opening weekends. Instead, they embrace the opposite: taking a start-up
from nothing to something, launching a Kickstarter project, building something
that truly spreads.
Marketing offers both a new mindset and a new set of rules. Bestselling
author Ryan Holiday, the former director of marketing for American Apparel,
will convince you of the urgency of this awakening. He shows why the game has
changed forever and what to do about it—whether you are an aspiring marketer,
an entrepreneur, or a Fortune 500 senior executive. Download and start listening now!