He started his career with almost nothing but his own imagination - and ever since he's been challenging conventional wisdom. In this extraordinary audio program Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or money - but only by you.
Listen in as Paul Hawken explores:
THE IDEA: If people snicker at your idea, you're probably on the right track.
RISKS: The purpose of business is not to take risks - but to get something done.
CAPITAL: For a small business, too much money is worse than too little.
PROBLEMS: Problems are a part of every business. They are actually opportunities in disguise.
Here is a detailed, revolutionary guide which explains how to: START YOUR OWN BUSINESS, CHOOSE A PRODUCT OR A SERVICE TO SELL, KEEP A GROWING BUSINESS HEALTHY. For anyone interested in business today, here is the program that spells out the principles of success in a whole new economic climate!
Download and start listening now!
"Sort of a how-to book for someone who owns a small business and wants to make it grow larger. Well written, with good anecdotes and solid advice about what works and what doesn't. Reading books like this make me want to run out and start a business. "
— Brian (4 out of 5 stars)
“Growing a Business is highly readable…Its ideas on doing business deserve widespread circulation, discussion and recognition.”
— San Francisco Chronicle“A wonderful combination of hardheaded business acumen, plain common sense, humor, and warmth.”
— Entrepreneur“A standout in an overcrowded field.”
— Kirkus Reviews" A pleasant, reassuring, common-sense book about "small" business (anything from a small grocery store to Patagonia) with some interesting ideas. Focuses more on general approaches than specific recommendations, and has aged fairly well. "
— Elizabeth, 11/21/2013" Great book. Paul breathes life into a subject that all too often is boring a dull. All in all a great down to earth look at business and how to set your self up for a win in both life and business. "
— Robert, 6/29/2013" Sort of a how-to book for someone who owns a small business and wants to make it grow larger. Well written, with good anecdotes and solid advice about what works and what doesn't. Reading books like this make me want to run out and start a business. "
— Brian, 11/24/2012" Lots of good insights in this classic book. I'm about due for another read. "
— Andrea, 5/23/2012" I haven't read many business books yet, but this is the one by far, so far. "
— John, 3/27/2012" Just re-read this and really enjoyed it. "
— Matt, 2/9/2012" Great book about the ethics and framework around running a successful business. Loved the definition of "tradeskill" and the 5/15 reports and Go-For-Brokes. "
— Nick, 12/6/2011" The best book on business I have ever read. "
— Brian, 10/20/2011" Inspirational in starting my own business... "
— Cheri, 1/21/2011" Great book about the ethics and framework around running a successful business. Loved the definition of "tradeskill" and the 5/15 reports and Go-For-Brokes. "
— Nick, 12/10/2010" I haven't read many business books yet, but this is the one by far, so far. "
— John, 9/27/2010" Inspirational in starting my own business... "
— Cheri, 6/6/2008" Lots of good insights in this classic book. I'm about due for another read. "
— Andrea, 8/22/2007" Great account of how to start and grow a business intelligently, slowly and organically. <br/> <br/>The do's and dont's in plain language. No business school jargon or hard to read advise. "
— srutherford81, 7/12/2007Paul Hawken is an environmentalist, entrepreneur, journalist, and bestselling author of several books. He is the architect and leading proponent of reform with respect to ecological practices. He currently operates a nonprofit organization.