Thirty years ago, Roger
Fisher and Bill Ury wrote the groundbreaking book Getting to Yes. It established the mutual gains approach to
negotiation, or what the popular media likes to call “win-win negotiation.” But
there are few, if any, negotiating situations in which everyone can get
everything they want. In reality, most people want to win at win-win
negotiation. And the way to win is to come up with a proposed agreement that is
“good” for the other side and “great” for you.
Good for You, Great for Me provides the missing operational guidelines for
winning negotiations in business, family disputes, international relations, or
public affairs without undermining trust or ruining relationships. It provides
not just new principles but new tools and six operational steps to take after
you have found your way into the trading zone to ensure you get as large a
share of the pie as possible.
No matter the transaction,
Susskind provides a breakthrough in how to both think about, and engage in,
productive negotiations. Download and start listening now!