Publisher Description
In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.
● Why did CEO Larry Merlo allow CVS to take a 2 billion dollar hit—on purpose?
● How did CEO Alan Mulally maneuver Ford's 48 billion dollar turnaround?
● How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy?
● Why did CEO Paul Polman's turn back to Unilever's original mission of leading with a purpose to fuel profits?
● How did CEO Ivan Seidenberg convince his investors and board to allow him to make a 150 billion dollar bet?
● How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?
These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.
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About the Authors
Michael Useem is
the William and Jacalyn Egan Professor of Management and director of the Center
for Leadership and Change Management at the Wharton School. He holds a PhD from
Harvard, and his research has focused on leadership, decision making,
governance, and corporate change. He has presented leadership development
programs in India, China, and elsewhere, and with Harbir Singh and Jitendra
Singh has offered an annual program on corporate governance in Mumbai.
Daniel Thomas May is a native of Atlanta. For 15 years May focused his work on stage, both in Atlanta and across the country, but in the past 2 years May has turned his talent to the screen, with roles on the Walking Dead, The Vampire Diaries, Drop Dead Diva, and a number of commercials and independent film projects.
About Daniel May
Daniel Thomas May is a native of Atlanta. For 15 years May focused his work on stage, both in Atlanta and across the country, but in the past 2 years May has turned his talent to the screen, with roles on the Walking Dead, The Vampire Diaries, Drop Dead Diva, and a number of commercials and independent film projects.