We all want to experience pleasure and avoid pain. But there
are really two kinds of pleasure and pain that motivate everything we do. If
you are promotion-focused, you want to advance and avoid missed opportunities.
If you are prevention-focused, you want to minimize losses and keep things
working. And as Tory Higgins has found in his groundbreaking research, if you
understand how people focus, you have the power to motivate yourself and
everyone around you.
Showing how promotion/prevention focus applies across a wide
range of situations from selling products to managing employees to raising
children to getting a second date, Halvorson and Higgins show us how to
identify focus, how to change focus, and how to use focus exactly the right way
to get results. Short, punchy, and prescriptive, Focus will help you see
not just what's going on around you- but what's underneath. Download and start listening now!