In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline team is the key to building raving fans.
To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know.
But what turns casual customers into passionate promoters? What makes people stick with you for the long haul?
The industry experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier.
Now Leading Loyalty reveals the principles and practices of these everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof. Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and:
It’s time to invest in building loyalty. Even small improvements mean a big boost to your bottom line…and improves your business overall.
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Leena Rinne is a senior consultant with FranklinCovey where she works with clients to increase productivity and develop leaders in their organizations. Leena works with a wide variety of organizations, ranging from Fortune 100 companies to small, locally owned businesses.
Lisa Larsen is a Los Angeles based voiceover actor who specializes in audiobook narration. She has narrated audiobooks across a wide range of genres, including inspirational stories, thrillers, and young adult paranormals and also lent her voice to radio spots and a variety of training and marketing videos for companies like Mazda and Nexgrill.