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Download Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving Audiobook

Extended Audio Sample Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving, by Noah Fleming Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Noah Fleming Narrator: Noah Fleming, Walter Dixon Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?

Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return.

A better solution is to shift resources from attracting new customers to engaging the base—the path to stable growth season after season. The audiobook’s entertaining stories and action steps reveal how anyone can

  • cultivate the three Cs of evergreen companies: character, community, and content;
  • build loyalty programs that turn satisfied customers into enthusiastic advocates;
  • nurture profitable customers while pruning those who sap time and money;
  • inject authenticity into social media communications (and decipher once and for all what that actually means); and
  • invert the expectations gap that can drive customers away.

From internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

Download and start listening now!

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Quotes & Awards

  • “The lessons are solid and thought-provoking and should prove a genuine eye-opener for many business owners and managers.”

    Publishers Weekly

  • Evergreen is a masterclass in customer greatness. Noah shows how to create incredible returns by keeping your customers and clients indefinitely. We all know it’s not ‘business as usual’ anymore, and after reading Evergreen, you’ll be ready to thrive in the modern business environment.”

    Lewis Howes, author of The School of Greatness

  • “Noah has woven together memorable examples, detailed common sense, and an innate understanding of what makes a business thrive. Hunting for new customers wherever you can find them doesn’t make a whole lot of sense.”

    Seth Godin, author of All Marketers Are Liars

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