A lively, thought-provoking memoir, Data, A Love Story is about how one woman “gamed”
online dating sites like JDate, OKCupid and eHarmony—and met her eventual
After yet another online dating disaster, Amy Webb was about
to cancel her JDate membership when an epiphany struck: It wasn’t that her
standards were too high, as women are often told, but that she wasn’t
evaluating the right data in suitors’ profiles. That night Webb, an
award-winning journalist and digital-strategy expert, made a detailed,
exhaustive list of what she did and didn’t want in a mate. The result: seventy-two
requirements ranging from the expected (smart, funny) to the super-specific
(likes selected musicals: Chess, Les Misérables. Not Cats. Must not like Cats!).
Next she turned to her own profile. In order to craft the
most compelling online presentation, she needed to assess the competition—so
she signed on to JDate again, this time as a man. Using the same gift for data
strategy that made her company the top in its field, she found the keywords
that were digital man magnets, analyzed photos, and studied the timing of
women’s messages, then adjusted her (female) profile to make the most of that
Then she began the deluge—dozens of men wanted to meet her,
men who actually met her requirements. Among them was her future husband, now
the father of her child.
Forty million people date online each year. Most don’t find
true love. Thanks to Data, a Love Story,
their odds just got a whole lot better.
Download and start listening now!