A lively, thought-provoking memoir about how one woman "gamed" online dating sites like JDate, OKCupid and eHarmony – and met her eventual husband. After yet another online dating disaster, Amy Webb was about to cancel her JDate membership when an epiphany struck: It wasn’t that her standards were too high, as women are often told, but that she wasn’t evaluating the right data in suitors’ profiles. That night Webb, an award-winning journalist and digital-strategy expert, made a detailed, exhaustive list of what she did and didn’t want in a mate. The result: seventy-two requirements ranging from the expected (smart, funny) to the super-specific (likes selected musicals: Chess, Les Misérables. Not Cats. Must not like Cats!). Next she turned to her own profile. In order to craft the most compelling online presentation, she needed to assess the competition—so she signed on to JDate again, this time as a man. Using the same gift for data strategy that made her company the top in its field, she found the key words that were digital man magnets, analyzed photos, and studied the timing of women’s messages, then adjusted her (female) profile to make the most of that intel. Then began the deluge—dozens of men wanted to meet her, men who actually met her requirements. Among them: her future husband, now the father of her child. Forty million people date online each year. Most don’t find true love. Thanks to Data, a Love Story, their odds just got a whole lot better.
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"Whip smart and fantastically funny, this book is the perfect gift for the intelligent women in your life trying to keep up high dating standards. As each of the author's dates get progressively worse and more comical, you have to stop and revel in the fact that each of these dates actually happened -- to a real person. Pick it up, you won't be able to put it down! And, you'll have the added benefit of feeling way smarter after reading the section on the math and algorithms behind online dating. If you've ever fallen in love, if you've ever felt desperate about whether you were going to fall in love, or if you've ever experienced a comically bad date via an online dating site, this is the book for you."
— Emma (5 out of 5 stars)
“Amy Webb found her true love after a search thats both charmingly romantic and relentlessly data-driven. Anyone who uses online dating sites must read her funny, fascinating book.”
— Gretchen Rubin, #1 New York Times bestselling author of The Happiness Project“[An] insightful, funny journey through online dating…the story of her own experiment is funny, brutally honest, and inspirational to even the most hopeless dater.”
— Publishers Weekly“Webb’s steady rhythm and compelling tone can be engaging…Her belief in the success of her endeavor comes to life in her voice.”
— AudioFile“Potent stuff.”
— Library Journal“Clever and inventive…[It] will be inspiring and eye-opening for anyone who has ever turned to one of the many popular online dating sites in search of love.”
— Booklist“Pleasant, geeky fun.”
— Kirkus Reviews“Data, A Love Story is blunt, witty, charming, informative, smart, and true. It’s Mr. Spock meets Mary Tyler Moore, as logical Amy turns her life into an algorithm and finds the formula for love. Is this the future of romance? Buy this book and find out.”
— Jeff Jarvis, author of What Would Google Do?“The book is about pragmatic approaches to partnership, the freedom that comes from asking for what you want, and the clarity that follows honest assessments of oneself and others. And it’s brave, funny, and smart to boot.”
— Anna Holmes, founder of Jezebel.com and editor of Hell Hath No Fury: Women’s Letters from the End of the Affair“A hilarious, fascinating, meticulous, brutally honest, totally engrossing, and utterly delightful book.”
— Rachel Sklar, CNN contributor“Amy Webb has literally written the book on online dating.”
— Cindy Gallop, founder of ifwerantheworld.com" I loved this book. Funny, relatable, optimistic. Having said that, I don't believe its central claim, that the author "gamed" the system to find true love. I think someone could have similar success merely by having a clear idea in mind of what they want in a mate, and by following a few common sense dating rules. (The scoring, in particular, seemed overly geeky to me.) I also think some of her advice is ridiculous. I don't think ads need to be under 100 words, or that you need to avoid a "writerly" voice in them, or that it is "creepy" to ask someone out directly. I think you could lighten this approach up and fare just as well. "
— Alex, 2/20/2014" Someone else called Webb unlikeable, but I disagree. She's anal-retentive, neurotic, flawed, and possibly someone I wouldn't be friends with in real life, certainly, but she's not unlikeable. I enjoyed the book, overall, but I glazed over at some of the more technical details; though at the same time, I thought this would make a very interesting actual study for grad students somewhere. I thought the details of meeting her husband were sweet and the previous horrendous first dates--well, so glad it wasn't me. "
— Jena, 2/9/2014" Great read if you're thinking of starting online dating, she went to GREAT lengths to research the best practices. "
— Elizabeth, 2/8/2014" This is an interesting story about internet dating. The author does give some good pointers but doesn't give any real information on how to write a good profile aside from keep it short and vague and refer to yourself as a fun girl. I liked the part about figuring out what your "have to haves" and "dealbreakers" are so you don't waste time dating the wrong people. All the author's information is from about five years ago though, and a lot has changed since then. If anything, I guess this book will keep everyone's faith up that you can meet someone cool online since it details how it worked out for the author. "
— Andrea, 1/31/2014" This book reminds me of an old friend's approach to finding her husband. Very funny! "
— Mary, 1/23/2014" Smart, funny and a must read for everyone, whether or not you've ever tried online dating. Amy Webb's story reassures me that there is someone for everyone out there. "
— Lauren, 1/15/2014" Loved it! Read my review here. "
— T., 1/1/2014" I enjoyed this book very much. Along with the wonderful advice, it game me hope. "
— Karen, 12/25/2013" interesting story. I liked the style of the book. "
— Starr, 12/4/2013" Having all too much experience navigating online dating, I absolutely loved this. It was even more enjoyable for me in that I related to the author on many levels. I read the whole thing in an afternoon at B&N, which didn't stop me from laughing out loud. "
— keren, 12/4/2013" Content a bit out dated as this is about online dating 8 yrs. ago, but great narrative, could easily relate, and some good tips/pointers. "
— Rachel, 12/1/2013" Author's ideas of how to navigate internet dating. "
— Paulette, 11/28/2013" Reviewed for Paste: Hacking her way to a hirsute husband. "
— Anna, 11/21/2013" As a math nerd, I definitely enjoyed this. Amy seems like a lot of fun. Some of the calculations were getting confusing, though. But it was a fun quick read. "
— Amanda, 10/7/2013" Informative and fun read. "
— Libia, 8/18/2013" Brilliantly written - this really struck a chord. This is a must-read for internet daters, and those who are skeptical of the whole concept. "
— Caitria, 8/6/2013" I started this book because I read an excerpt on Slate and I was hooked. I'm not on the market or anything, but her narrative voice is entertaining and I was extremely impressed by her use of math, statistics, and spreadsheets. Because I'm a nerd. "
— Katharine, 6/4/2013" 3.5 stars. How a geeky gal used her specific skill set to get to Happily Ever After. Including appendices for non-geeks looking to re-create her internet dating success. "
— Meg, 4/29/2013Amy Webb is the founder of the Future Today Institute, a leading foresight and strategy firm. She is a professor of strategic foresight at New York University’s Stern School of Business and a Visiting Fellow at Oxford University’s Säid School of Business. She was elected a life member of the Council on Foreign Relations, is a member of the Bretton Woods Committee, and serves as a Steward and Steering Committee member of the World Economic Forum. Webb was named by Forbes as “one of the five women changing the world” and was honored as one of the BBC’s 100 Women of 2020. She is the author of The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity and The Signals are Talking: Why Today's Fringe is Tomorrow's Mainstream. She resides in Baltimore, MD.
Brian Woolf is married to Amy Webb, author of Data, A Love Story and founder of Webbmedia Group. They live is Baltimore, Maryland.