Publisher Description
Business strategies from the world's greatest magicians: This book takes everything that three remarkable authors—a corporate strategist, the former acting director of the CIA, and a world-renowned magician—have learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to key lessons applicable to a wide variety of business enterprises. The authors' objective is not to create a new generation of magicians, but to adapt nine strategies of the world's greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business. At the core of Creating Business Magic is the belief that imagination can make magicians of us all.
Magic and disruptive innovation: Each chapter opens with a scenario depicting a pivotal historic moment in magic—from Harry Houdini to Doug Henning to Penn and Teller to David Copperfield—and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry disruptive innovation and propel a company light years ahead of the competition.
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About the Authors
Jeff Cummings, as an audiobook narrator, has won both an Earphones Award and the prestigious Audie Award in 2015 for Best Narration in Science and Technology. He is also a twenty-year veteran of the stage, having worked at many regional theaters across the country, from A Contemporary Theatre in Seattle and the Alliance Theatre in Atlanta to the Utah Shakespeare Festival in Cedar City and the International Mystery Writers’ Festival in Owensboro, Kentucky. He also spent seven seasons with the Oregon Shakespeare Festival.
About Ramón de Ocampo
Ramón de Ocampo, an Earphones Award-winning narrator, was a cowinner in 2018 of the Audie Award for Best Multi-Voiced Performance. A graduate of the Carnegie Mellon School of Drama, he has been seen on television, film, and stages all over the world, including recurring roles on such television shows as The West Wing, 12 Monkeys, Sons of Anarchy, and Medium. He is the winner of a prestigious Obie Award for his stage work.