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Download The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory Audiobook

Extended Audio Sample The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory Audiobook, by Scott Miller Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Scott Miller, David Morey Narrator: Jeff Cummings Publisher: Brilliance Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date: June 2016 ISBN: 9781511376426
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The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields.

Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy.

Then, in 1984, Steve Jobs asked them to build the "Campaign Model" for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business.

Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company.

The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn:

• Success-building communications skills used to train political leaders and CEOs around the world.
• Proven strategies to take control of the competitive dialogue and never let go.
• How to go for the win, the whole win, and nothing but the win for you and your company.

Download and start listening now!

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About the Author

Scott Miller is the author of The President and the Assassin: McKinley, Terror, and Empire at the Dawn of the American Century. As a correspondent for the Wall Street Journal and Reuters, Mr. Miller spent nearly two decades in Asia and Europe, reporting from more than twenty-five countries. He covered fields as varied as the Japanese economic collapse, the birth of a single European currency, and competitive speed knitting. Mr. Miller holds degrees in economics and communications and earned a Master of Philosophy in international relations from the University of Cambridge. He now lives in Seattle with his wife and two daughters. He enjoys mountain biking, back-country skiing, fly fishing, and college football.

About the Narrator

Jeff Cummings, as an audiobook narrator, has won both an Earphones Award and the prestigious Audie Award in 2015 for Best Narration in Science and Technology. He is also a twenty-year veteran of the stage, having worked at many regional theaters across the country, from A Contemporary Theatre in Seattle and the Alliance Theatre in Atlanta to the Utah Shakespeare Festival in Cedar City and the International Mystery Writers’ Festival in Owensboro, Kentucky. He also spent seven seasons with the Oregon Shakespeare Festival.