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Download Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results Audiobook

Extended Audio Sample Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results, by Bob Garfield, Doug Levy Click for printable size audiobook cover
0 out of 50 out of 50 out of 50 out of 50 out of 5 0.00 (0 ratings) (rate this audio book) Author: Bob Garfield, Doug Levy Narrator: Lee Ha Publisher: Gildan Audio Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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As Lennon and McCartney wrote a half century ago, money can’t buy you love. But in today’s world, where people have become desensi­tized, even disillusioned, by ad campaigns and marketing slogans, that maxim needs an update: Money can’t even buy you like.

That’s because we’ve entered the “Relationship Era,” where the only path for businesses seeking long-term success is to create authentic customer relationships. Not through hip social media promo­tions, viral videos, or blizzards of micro-targeted online ads. Those tactics, which simply disguise old ways of thinking with new technology, just don’t work in the long run.

So what does work in this bewildering new era? Where do “authentic customer relationships” come from? The answers will make some leaders sigh with relief while others rip their hair out: Honesty. Transparency. Shared values. A purpose beyond profit. Sure you still need a high-quality product or service to offer, but that’s not enough. Now that people can easily discover everything that’s ever been said about your brand, you can’t manipu­late, seduce, persuade, flatter or entertain them into loyalty. You have to treat them like flesh-and-blood human beings, not abstract consumers or data points on a spreadsheet.

It may sound like the woo-woo language of self-help books and inspirational wall posters. But as Garfield and Levy show in this book, it’s the deadly serious reality of business in the 2010s. It’s why General Motors abandoned its $10 million annual budget for Facebook ads, and why some brands have hurt themselves badly on social media by nagging, interrupting, abusing and generally ticking off their customers.

The good news is that some companies have already embraced the Relationship Era and are enjoying consistent growth and profits while spending substantially less on marketing than their competitors.

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Quotes & Awards

  • “This is a fabulous book that describes a revolutionary new vision for marketing, the Relationship Era, based on purpose, authenticity, trust and care. Written in an easy-to-read style and full of interesting stories, this book is both inspiring and fun. I give it my highest recommendation.”

    John Mackey, founder and co-CEO, Whole Foods

  • “This book is funny, a bit profane and utterly profound. At Patagonia, we cherish our relationships, but these guys have located and explained dimensions of the Relationship Era that opened my eyes—and mind. What an enjoyable and enlighten­ing journey.”

    Casey Sheahan, CEO, Patagonia

  • “Garfield and Levy smartly describe how to build relationships with customers, vendors, and employees to create an extraordinary business.”

    Tony Hsieh, author of Delivering Happiness and CEO, Zappos.com, Inc.

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