Publisher Description
Bestselling author and renowned marketer, Joe Vitale reveals the most powerful secret of effective persuasion the world has ever known!
Learn to:
Master a sales and marketing technique that works like magic
Turn reluctant skeptics into loyal customers by saying the right words at the right time
Control the way customers perceive you and your product
Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this "buying trance" the salesperson can help frame and position the way the customer perceives the product, leading to more sales.
For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.
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“The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said ‘yes’ to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date.”
—
Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis
About Joe Vitale
Joe Vitale is president of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called the “Buddha of the Internet” for his combination of spirituality and marketing acumen. His professional clients include the Red Cross, PBS, Children’s Memorial Hermann Hospital, and many others. His books include The Attractor Factor, There’s a Customer Born Every Minute, and Life’s Missing Instruction Manual. He is also one of the stars of the hit movie The Secret.