During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips. Those in advertising know Barton's name, but the rest of the country has long forgotten both the man and his wisdom. After discovering Barton's secrets of success for himself, Joe Vitale thought that we could all benefit from Barton's legacy. In 1992 Vitale published The Seven Lost Secrets of Success and, 19 printings later, the book continues to guide thousands of people every year to a more successful and rewarding life based on the wisdom of the legendary Bruce Barton. Part advertising how-to and part inspirational success guide, The Seven Lost Secrets of Success is a practical resource packed with wisdom you can use to reach your biggest career and personal goals. Now completely updated to include new and rare material on Barton, including a 1925 sales letter that drew an astounding 100-percent response, this audiobook is the ultimate tool for promoting yourself or your business in foolproof ways that work in any decade. But more than just the secrets of great and effective advertising, this is a motivational guide to succeeding in every aspect of life. If you work in advertising or marketing, or if you run your own small business, these seven secrets will change the way you work and live. Apply them to your business and the profits will roll in; apply them to your life and happiness will follow. The Seven Lost Secrets of Success presents the straightforward and proven principles that brought Barton fame and fortune. They'll do the same for you.
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"If you have a business or an interest in marketing, or copywriting, then you'll want to read this book and apply it's strategies." — Daniel (4 out of 5 stars)
"If you have a business or an interest in marketing, or copywriting, then you'll want to read this book and apply it's strategies."
" I was a little dissapointed in this book especially structurally the way it was written, but the good news is that it was an easy ready with some good lessons. "
" Interesting. This book wasn't terribly well written, but it left me wanting to learn more about Bruce Barton. "
" interesting look at a past philanthropist and leader. his ideas are still good today. "
Joe Vitale is president of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called the “Buddha of the Internet” for his combination of spirituality and marketing acumen. His professional clients include the Red Cross, PBS, Children’s Memorial Hermann Hospital, and many others. His books include The Attractor Factor, There’s a Customer Born Every Minute, and Life’s Missing Instruction Manual. He is also one of the stars of the hit movie The Secret.
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