" While the author proposes some interesting ideas and self studies to bunk common fads and fake claims made by advertisers, he does it in such a way to try and prove that others are idiots and less enlightened than himself. He spends an equal of time convincing you of his intellectual elitism as he does on the actual topics. The book was too negative for me and left me feeling cynical. The same material, while interesting, could have been presented in a more positive and enlightening way. "
— Dansage, 2/9/2014