Publisher Description
Follow along with fictional insurance agency owner, Jim Wakefield, as he fights to keep his struggling small business afloat. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives. During his year of eventual marketing mastery, Jim and his team bond closely as they overcome significant odds to reach a point of growth and sustainability.
For clarity, the authors step in at the end of each chapter to provide further explanation and free valuable resources to help you attain the same success as Jim in your own hometown insurance agency … or any other business.
The discoveries of fictional agency owner, Jim, and his team are factual and footnoted, and matching results from his activities can be found in hundreds of individual successes that Agency Marketing Machine has helped to produce for clients.
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About the Authors
Jay Adkins, along with John M. Tate and Natalia Tate, has spent the past five years testing, implementing, building, breaking, and perfecting the way local insurance agencies need to market themselves in order to find long-term success. The resulting activities are performed for clients of the company the trio founded, Agency Marketing Machine. Agency Marketing Machine now operates as the marketing department for hundreds of insurance agencies across the nation. John (the Marketing Addict), Jay (the Insurance Agency Kingpin), and Natalia (the PR and Process Princess), help hometown insurance agencies take advantage of the new digital tools available in today’s modern world, and use them as the means to amplify the essential truths of old.
Natalia Tate, along with John M. Tate and Jay Adkins, has spent the past five years testing, implementing, building, breaking, and perfecting the way local insurance agencies need to market themselves in order to find long-term success. The resulting activities are performed for clients of the company the trio founded, Agency Marketing Machine. Agency Marketing Machine now operates as the marketing department for hundreds of insurance agencies across the nation. John (the Marketing Addict), Jay (the Insurance Agency Kingpin), and Natalia (the PR and Process Princess), help hometown insurance agencies take advantage of the new digital tools available in today’s modern world, and use them as the means to amplify the essential truths of old.
John M. Tate, along with Jay Adkins and Natalia Tate, has spent the past five years testing, implementing, building, breaking, and perfecting the way local insurance agencies need to market themselves in order to find long-term success. The resulting activities are performed for clients of the company the trio founded, Agency Marketing Machine. Agency Marketing Machine now operates as the marketing department for hundreds of insurance agencies across the nation. John (the Marketing Addict), Jay (the Insurance Agency Kingpin), and Natalia (the PR and Process Princess), help hometown insurance agencies take advantage of the new digital tools available in today’s modern world, and use them as the means to amplify the essential truths of old.