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Jesse Itzler eats only fruit ’til noon, loves Run-D.M.C., and enjoys living life “out of the box.” In fact, he doesn’t even have a box. The author of the bestseller Living with a SEAL cofounded Marquis Jet, the world’s largest private jet-card company, which he and his partner sold to Berkshire Hathaway/NetJets. He then partnered with Zico coconut water, which he and his partner sold to the Coca-Cola Company. A former rapper on MTV, he wrote and performed the NBA’s Emmy Award-winning “I Love This Game” music campaign and the popular New York Knicks anthem “Go NY Go.” When not running ultra-marathons, eating vegan food, or being a dad to his four kids, he can be found at the NBA’s Atlanta Hawks games, where he’s an owner of the team. |