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The New Market Leaders (Abridged): Who's Winning and How in the Battle for Customers Audiobook
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(2.29) - 21 listener ratings
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Publisher Description
The bestselling coauthor of The Discipline of Market Leaders provides crucial new benchmarks for ranking businesses in the new economy and reveals the practical strategies that set winning companies apart from the pack.
In the decade since renowned business strategist Fred Wiersema first began research for his #1 bestseller, The Discipline of Market Leaders, profound changes have transformed the business world. Markets are more crowded than ever, and it is harder to attract and retain customer attention. We have entered an age of customer scarcity. Increasingly, fresh role models are needed to determine just what it takes to succeed when customers are the most precious resource.
The New Market Leaders examines the exciting, often unorthodox companies dominating the market and revolutionizing business. By providing new sales growth and market value indexes, Wiersema shows listeners how to recognize the movers and shakers in any industry -- whether internet paced or more traditional.
In today's fast-paced economy, no manager or investor can afford to ignore the practical strategies and highly applicable insights offered in this path breaking new audiobook.
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"A should-read book on customer services for knowledge workers, managers, executives, and entrepreneurs."
— Lori (4 out of 5 stars)
Quotes
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“Fred Wiersema combines eternal truths about great customer relationships with useful new insights about dealing with today’ s realities—from time-sensitive customers to unexpected competitors that change market dynamics. Turn to this lively book for advice about how to create a bold, larger-than-life market presence and help customers overcome their reluctance to change.”
— Rosabeth Moss Kanter, author of Evolve!: Succeeding in the Digital Culture of Tomorrow -
“A thorough and incisive analysis of how companies must rework themselves to compete in today's technology-laced business environment.”
— Donald P. Jacobs, dean, Kellogg Graduate School of Management, Northwestern University -
“The New Market Leaders is a compelling examination of the buying patterns and decision drivers of today’ s increasingly sophisticated and skeptical customers. It is essential reading for any CEO looking to achieve a customer-centric profile for their company.”
— Rick Ellenberger, president and CEO, Broadwing Inc. -
“An elegant case for what it takes to be a market leader in this fiercely competitive and volatile new economy. I plan to send copies to my staff and clients.”
— Alan Siegel chairman and CEO, Siegelgale
The New Market Leaders Listener Reviews
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" A should-read book on customer services for knowledge workers, managers, executives, and entrepreneurs. "
— Lori, 8/14/2004 -
" A should-read book on customer services for knowledge workers, managers, executives, and entrepreneurs. "
— Lori, 8/14/2004
About Fred Wiersema
Fred Wiersema advises senior executives on market strategy. Born in the Netherlands, he holds a doctorate from Harvard Business School and lives near Boston.