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Christian Sarkar is an author, entrepreneur, consultant, and artist. He is the editor of the Marketing Journal and the co-author of Brand Activism: From Purpose to Action with Philip Kotler, the “father of modern marketing.” As a consultant, he has worked across a variety of industries, from engineering and construction to software, digital services, sports, and entertainment. He is the co-founder of the $300 House Project, an open project to promote innovation in affordable housing in the developing world. He is a leading authority in several areas, including branding, double-loop marketing, ecosystem marketing, thought-leadership strategy, and innovative creativity. He has also worked with Philip Kotler on several initiatives to improve democracy and capitalism. |