Global entrepreneurship expert Daniel Isenberg presents a
novel way to approach business-building, with insights and lessons learned from
a worldwide cast of entrepreneurial characters. This group of courageous and
energetic doers has created a global and diverse mix of companies destined to
become tomorrow’s leading organizations.
and Stupid is about how enterprising individuals see hidden value in
situations where others do not, use that perception to develop products and
services that people initially don’t think they want, and ultimately go on to
realize extraordinary value for themselves, their customers, and society as a
whole. Amazingly, this process repeats itself in one form or another countless
times a day all over the world.
From Albuquerque to
Islamabad, you will travel with Isenberg to discover unusual yet practical
insights that you can use in your own business. Meet the founders of
Grameenphone in Bangladesh, PACIV in Puerto Rico, Sea to Table in New York,
Actavis in Iceland, Studio Moderna in Slovenia, Hartwell Metals in Hong Kong
and Southeast Asia, Given Imaging in Israel, WildChina in China, and many
others. You’ll be moved by the stories of these plucky start-ups—many of them
fueled by adversity and, more often than not, by necessity.
Great stories, stunning
successes, crushing failures—they’re all here. What can we, in the East and
West, learn from them? What can you learn—and
what will these entrepreneurial stories, so compellingly told, inspire you to
Let this book open doors for
you where you once saw only walls. If you’ve ever felt the urge to turn a
glimmer of an idea into something extraordinary, these stories are for you. Download and start listening now!