Throughout his life, three-time Indianapolis
500 winner Bobby Unser has approached his racing career and personal life the
same way—with a relentless drive to succeed. Talk to him today and he’ll tell
you, “I never really retired from racing, I just retired from what I was
racing.” This philosophy has allowed him to achieve success in business and in
life, and it can help you do the same.
Are Driven, Unser discusses the principles, strategies, and beliefs that
have earned him prosperity, fame, and victory and reveals how you can apply his
winning formula. Blending his personal experiences from both on and off the
track with some of today’s most compelling business stories, Unser will help
you go faster, take the lead, and win!
Step-by-step, Unser details each of his
tenets and discusses how you can apply them to reach your goals. He begins by
explaining how the road to success should start with a burning desire to
succeed at whatever you do. From here you’ll discover how to visualize a clear
objective, sustain mental toughness, plot a course consisting of small
objectives that ultimately lead to the prize, and create a workable and
flexible strategy to get there. To complete the cycle, Unser shows you how to
put your plans into action, recover from failure, rely on family for support,
and finish strong. Winners
Are Driven also demonstrates how you can increase your performance while
elevating the standard of those around you. You’ll learn how trust and
integrity as well as accountability and responsibility can play a significant
role in both individual endeavors and team projects.
Overcoming life’s most difficult obstacles
and finding the motivation to keep moving toward the checkered flag can be
difficult if you’re not prepared. Drawing from the experiences that made him a
racing legend—from Pikes Peak Hill Climb to the Indianapolis 500—Bobby Unser
will guide you on your quest for success and show you how winners are driven.
Download and start listening now!