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Win at All Costs: Inside Nike Running and Its Culture of Deception Audiobook
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""After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant—and wondering whether anything in the high-stakes world of Olympic sport has truly changed."" —Alex Hutchinson, New York Times bestselling author of Endure
Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program—the Nike Oregon Project.
In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world’s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code of silence about performance-enhancing drugs among those involved—and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon.
Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.
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“Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running.”
— Alex Hutchinson, New York Times bestselling author
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About Matt Hart
Matt Hart is a freelance journalist based in Boulder. His writing covers sports science, human-powered adventure and exploration, nutrition, evolution, and religion. A regular contributor to National Geographic and Outside magazine, his work also appears in the Atlantic, Men’s Journal, and his reporting on the investigations into Salazar appeared on the front page of the New York Times in May 2017.
About Josh Bloomberg
Josh Bloomberg, an Earphones Award–winning narrator, is a trained professional actor with extensive audiobook experience as a director and narrator. Having worked with some of the biggest publishers in the audiobook industry, he is used to performing at high standards. He speaks English, French, and Hebrew fluently and is a member of the Audio Publishers Association. He also records his voice for commercial spots and other types of voice-over. In his spare time, he loves making homemade almond milk.