Will Post for Profit: How Brands and Influencers Are Cashing In on Social Media Audiobook, by Justin Blaney Play Audiobook Sample

Download Will Post for Profit: How Brands and Influencers Are Cashing In on Social Media Audiobook

Will Post for Profit: How Brands and Influencers Are Cashing In on Social Media Audiobook, by Justin Blaney Play Audiobook Sample
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Author: Justin Blaney, Kate Fleming Narrator: Roger Wayne Publisher: Gildan Media Audio Length: Release Date: December 2020 Format: Unabridged Audiobook Delivery: Instant Download ISBN: 9781663710765

Publisher Description

Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted.

Will Post for Profit unpacks the critical components that are necessary to successfully navigate today's complex digital world, in an easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid.

Whether just starting out or a well-seasoned social guru, Will Post for Profit will leave listeners with the necessary tools to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.

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About the Narrator

Roger Wayne served in the Air Force as a radio and television broadcast journalist in South Korea and won several awards before obtaining a BA degree in communications and journalism. He is an actor living in New York, narrating audiobooks, working on independent film projects, performing off Broadway, and auditioning for major network shows.