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Download Why Business People Speak Like Idiots: A Bullfighter’s Guide Audiobook

Extended Audio Sample Why Business People Speak Like Idiots: A Bullfighter’s Guide, by Brian Fugere Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (86 ratings) (rate this audio book) Author: Brian Fugere, Chelsea Hardaway, Jon Warshawsky Narrator: Alan Sklar Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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It’s Monday: time to hit the pause button on your personality and get ready for the next meeting because, for the next five days, we’ll be speaking the language of business. And, from bloated jargon and monotonous memos to syrupy slogans and deadly dull presentations, the official language of business is bull. The second we get to work, we join the masses who trade the wit and warmth of their voices for a corporate stamp of approval and the comfort of conformity.

This is not because of some evil corporate conspiracy. It’s actually the result of four traps—obscurity, anonymity, hard sell, and tedium—that transform us from funny, honest, and engaging weekend people to boring business stiffs.

But for you, this epidemic of bull and boredom is a real opportunity. All those human beings who trudged to work Monday morning want something better. They don’t want disclaimers, nonpromises, sugar-coated news, or canned speeches. They want someone to capture their imagination, stir their enthusiasm, and tell them the truth. And once you learn to recognize and rise above the four traps, you can be that voice they’re looking for.

Grab your cape and sharpen your sword. It’s time to fight the bull!

If you think you smell something at work, there’s probably good reason—bull has become the official language of business. Every day, we get bombarded by an endless stream of filtered, antiseptic, jargon-filled corporate speak, all of which makes it harder to get heard, harder to be authentic, and definitely harder to have fun.

But it doesn’t have to be that way. The team that brought you the Clio Award–winning Bullfighter software is back with an entertaining, bare-knuckled guide to talking straight. This is a book for all those who want to climb the corporate ladder, but refuse to check their personality at the door.

Download and start listening now!


Quotes & Awards

  • “There are two reasons why business people refuse to speak in a way the rest of us can understand: fear and peer pressure. This book cuts through both excuses and makes it far more likely that work will actually get done. If you’ve ever written a memo, you need this book.”

    Seth Godin, bestselling author of Permission Marketing and Purple Cow

  • “This is a funny, entertaining, readable book about a serious, important, undervalued issue: communication. The way business people talk to each other—and to the rest of us—is often inauthentic, deceptive, opaque, and trivial. If you’re us, this book will help you decode what they’re talking about. If you’re them, it will help you find a better, more effective way to get your message across.”

    Tony Schwartz, bestselling coauthor of The Power of Full Engagement

Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Ranjan Atreya | 11/11/2013

    " The book is amazing. There are so many things written in this that I have done in every day life. Definitely a must read for everyone. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by David | 10/24/2013

    " Very good book to get over the monotony of meetings and presentations. It teaches people to be real, not work drones. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Mike Love | 9/18/2013

    " Need I say more, the tite says it all. I gave a copy of his book to every member of my Communications team in Microsoft EMEA. The accompanying bullfighter.com site is great too. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Jim O'shaughnessy | 8/4/2013

    " Everyone should read this to strip the jargon out of their speech and writing. "

  • > Show All
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About the Author

Brian Fugere is a recovering jargonaholic. After authoring some of the worst jargon the consulting world has ever seen, he formally admitted his problem and entered a twelve-step program. He is currently in rehab and has been jargon-clean for the last two years. He is a partner at Deloitte Consulting and was formerly its chief marketing officer. Brian lives in Danville, California, with his wife, Gail, and their four children.