We depend on—we believe in—algorithms to help us get a ride, choose which book to buy, execute a mathematical proof. It’s as if we think of code as a magic spell, an incantation to reveal what we need to know and even what we want. Humans have always believed that certain invocations—the marriage vow, the shaman’s curse—do not merely describe the world but make it. Computation casts a cultural shadow that is shaped by this long tradition of magical thinking. In What Algorithms Want, Ed Finn considers how the algorithm—in practical terms, “a method for solving a problem”—has its roots not only in mathematical logic but also in cybernetics, philosophy, and magical thinking.
Finn argues that the algorithm deploys concepts from the idealized space of computation in a messy reality, with unpredictable and sometimes fascinating results. Drawing on sources that range from Neal Stephenson’s Snow Crash to Diderot’s Encyclopédie, from Adam Smith to the Star Trek computer, Finn explores the gap between theoretical ideas and pragmatic instructions. He examines the development of intelligent assistants like Siri, the rise of algorithmic aesthetics at Netflix, Ian Bogost’s satiric Facebook game Cow Clicker, and the revolutionary economics of Bitcoin. He describes Google’s goal of anticipating our questions, Uber’s cartoon maps and black box accounting, and what Facebook tells us about programmable value, among other things.
If we want to understand the gap between abstraction and messy reality, Finn argues, we need to build a model of “algorithmic reading” and scholarship that attends to process, spearheading new experimental humanities.
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Ed Finn is the founding director of the Center for Science and the Imagination at Arizona State University, where he is an assistant professor with a joint appointment in the School of Arts, Media, and Engineering and the Department of English. He has worked as a journalist at Time, Slate, and Popular Science. He lives in Phoenix, Arizona.
Emily Woo Zeller is an artist, actor, dancer, choreographer, and voice artist who has won Earphones Awards and the prestigious Audie Award for Best Narration in 2018. She began her voice-over career by voicing animation in Asia. AudioFile magazine named her one of the Best Voices of 2013 for her work in Gulp. Other awards include the 2009 Tristen Award for Best Actress as Sally Bowles in Cabaret and the 2006 Roselyn E. Schneider Prize for Creative Achievement.