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Audiobooks > Business & Economics >  Marketing > We First: How Brands and Consumers Use Social Media To Build a Better World
We First: How Brands and Consumers Use Social Media To Build a Better World Audiobook, by Simon Mainwaring Play Audiobook Sample

We First: How Brands and Consumers Use Social Media To Build a Better World Audiobook

By: Simon Mainwaring
We First: How Brands and Consumers Use Social Media To Build a Better World Audiobook, by Simon Mainwaring Play Audiobook Sample
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Read By: John Lee Publisher: Tantor Listen Time: at 1.0x Speed 7.00 hours at 1.5x Speed 5.25 hours at 2.0x Speed Release Date: August 2011 Format: Unabridged Audiobook ISBN: 9781452673851
3.02040816326531 out of 53.02040816326531 out of 53.02040816326531 out of 53.02040816326531 out of 53.02040816326531 out of 5 (3.02) - 49 listener ratings
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Quick Stats About this Audiobook

Total Audiobook Chapters:

15

Longest Chapter Length:

58:43 minutes

Shortest Chapter Length:

05:11 minutes

Average Chapter Length:

41:42 minutes

Audiobooks by this Author:

2

Other Audiobooks Written by Simon Mainwaring: > View All...

Lead with We: The Business Revolution That Will Save Our Future Audiobook, by Simon Mainwaring

Publisher Description

A social media expert with global experience with many of the world's biggest brands—including Nike, Toyota, and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.

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"The world is changing, and so is the way we do business. It is not business as usual anymore. We have to collaborate, cooperate and creatively engage with the world in the way we do stuff in business, politics, NGOs and the rest of the pillars. WE FIRST is a great guide to that!"

— Wanderingmindanaorebel (4 out of 5 stars)

Quotes

  • “[Mainwaring’s] enthusiasm and evidence make an excellent (and counterintuitive) case for big business’s ability to make major strides in creating a more equitable world.”

    — Publishers Weekly

  • A must-[listen] for those who want to understand and engage the power and potential of social media to promote a healthier, more equitable world.

    — Kirkus

  • “Few understand the power of brands and consumers better than Simon Mainwaring. In We First he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”

    — Jeff Jarvis, author of What Would Google Do?

  • “A must-[listen] for those who want to understand and engage the power and potential of social media to promote a healthier, more equitable world.”

    — Kirkus Reviews

We First Listener Reviews

Overall Performance: 3 out of 53 out of 53 out of 53 out of 53 out of 5 (3.00)
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1 Stars: 1
Narration: 0 out of 50 out of 50 out of 50 out of 50 out of 5 (0.00)
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Story: 0 out of 50 out of 50 out of 50 out of 50 out of 5 (0.00)
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  • Overall Performance: 5 out of 55 out of 55 out of 55 out of 55 out of 5

    " Truely transformational book that I highly recommend! "

    — Kathleen, 11/27/2013
  • Overall Performance: 1 out of 51 out of 51 out of 51 out of 51 out of 5

    " This book sucked. Read the most useful critical review on Amazon, it's dead on. I'll never get that part of my life back. "

    — Marc, 12/14/2012
  • Overall Performance: 2 out of 52 out of 52 out of 52 out of 52 out of 5

    " Interesting, but reads like a textbook. "

    — Rick, 9/17/2012
  • Overall Performance: 4 out of 54 out of 54 out of 54 out of 54 out of 5

    " A very good outline of how we can and how we are already changing the principles of capitalism. Anyone who is interested in contributing to positive change in the world should read this book. "The evolution of revolution begins with contribution." "

    — Les, 10/3/2011

About Simon Mainwaring

Simon Mainwaring is founder and president of We First, a brand consulting firm that helps companies use social media to build communities, profits, and positive impact. An award-winning advertising creative director, influential blogger, and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the University of Southern California Annenberg School, Ad Age’s Power 150, and is an expert blogger for Fast Company.

About John Lee

John Lee is the winner of numerous Earphones Awards and the prestigious Audie Award for Best Narration. He has twice won acclaim as AudioFile’s Best Voice in Fiction & Classics. He also narrates video games, does voice-over work, and writes plays. He is an accomplished stage actor and has written and coproduced the feature films Breathing Hard and Forfeit. He played Alydon in the 1963–64 Doctor Who serial The Daleks.