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Download We First: How Brands and Consumers Use Social Media To Build a Better World Audiobook

Extended Audio Sample We First: How Brands and Consumers Use Social Media To Build a Better World, by Simon Mainwaring Click for printable size audiobook cover
3 out of 53 out of 53 out of 53 out of 53 out of 5 3.00 (44 ratings) (rate this audio book) Author: Simon Mainwaring Narrator: John Lee Publisher: Tantor Format: Unabridged Audiobook Delivery: Instant Download Audio Length: Release Date:
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A social media expert with global experience with many of the world’s biggest brands—including Nike, Toyota, and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.

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Quotes & Awards

  • “[Mainwaring’s] enthusiasm and evidence make an excellent (and counterintuitive) case for big business’s ability to make major strides in creating a more equitable world.”

    Publishers Weekly

  • “Few understand the power of brands and consumers better than Simon Mainwaring. In We First he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”

    Jeff Jarvis, author of What Would Google Do?

  • “A must-[listen] for those who want to understand and engage the power and potential of social media to promote a healthier, more equitable world.”

    Kirkus Reviews

Listener Opinions

  • 5 out of 55 out of 55 out of 55 out of 55 out of 5 by Kathleen | 11/27/2013

    " Truely transformational book that I highly recommend! "

  • 1 out of 51 out of 51 out of 51 out of 51 out of 5 by Marc Aiello | 12/14/2012

    " This book sucked. Read the most useful critical review on Amazon, it's dead on. I'll never get that part of my life back. "

  • 2 out of 52 out of 52 out of 52 out of 52 out of 5 by Rick Bostian | 9/17/2012

    " Interesting, but reads like a textbook. "

  • 4 out of 54 out of 54 out of 54 out of 54 out of 5 by Wanderingmindanaorebel | 1/20/2012

    " The world is changing, and so is the way we do business. It is not business as usual anymore. We have to collaborate, cooperate and creatively engage with the world in the way we do stuff in business, politics, NGOs and the rest of the pillars. WE FIRST is a great guide to that! "

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About the Author

Simon Mainwaring is founder and president of We First, a brand consulting firm that helps companies use social media to build communities, profits, and positive impact. An award-winning advertising creative director, influential blogger, and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the University of Southern California Annenberg School, Ad Age’s Power 150, and is an expert blogger for Fast Company.