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We First: How Brands and Consumers Use Social Media To Build a Better World Audiobook
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(3.02) - 49 listener ratings
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Publisher Description
A social media expert with global experience with many of the world's biggest brands—including Nike, Toyota, and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.
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"The world is changing, and so is the way we do business. It is not business as usual anymore. We have to collaborate, cooperate and creatively engage with the world in the way we do stuff in business, politics, NGOs and the rest of the pillars. WE FIRST is a great guide to that!"
— Wanderingmindanaorebel (4 out of 5 stars)
Quotes
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A must-[listen] for those who want to understand and engage the power and potential of social media to promote a healthier, more equitable world.
— Kirkus -
“[Mainwaring’s] enthusiasm and evidence make an excellent (and counterintuitive) case for big business’s ability to make major strides in creating a more equitable world.”
— Publishers Weekly -
“Few understand the power of brands and consumers better than Simon Mainwaring. In We First he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.”
— Jeff Jarvis, author of What Would Google Do? -
“A must-[listen] for those who want to understand and engage the power and potential of social media to promote a healthier, more equitable world.”
— Kirkus Reviews
We First Listener Reviews
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" Truely transformational book that I highly recommend! "
— Kathleen, 11/27/2013 -
" This book sucked. Read the most useful critical review on Amazon, it's dead on. I'll never get that part of my life back. "
— Marc, 12/14/2012 -
" Interesting, but reads like a textbook. "
— Rick, 9/17/2012 -
" A very good outline of how we can and how we are already changing the principles of capitalism. <br/>Anyone who is interested in contributing to positive change in the world should read this book. <br/><br/>"The evolution of revolution begins with contribution." "
— Les, 10/3/2011
About Simon Mainwaring
Simon Mainwaring is founder and president of We First, a brand consulting firm that helps companies use social media to build communities, profits, and positive impact. An award-winning advertising creative director, influential blogger, and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the University of Southern California Annenberg School, Ad Age’s Power 150, and is an expert blogger for Fast Company.
About John Lee
John Lee is the winner of numerous Earphones Awards and the prestigious Audie Award for Best Narration. He has twice won acclaim as AudioFile’s Best Voice in Fiction & Classics. He also narrates video games, does voice-over work, and writes plays. He is an accomplished stage actor and has written and coproduced the feature films Breathing Hard and Forfeit. He played Alydon in the 1963–64 Doctor Who serial The Daleks.