DISCOVER HOW TO BE LIGHT YEARS AHEAD OF THE COMPETITION AND DOMINATE THE DEVICE THAT PEOPLE TOUCH 2617 TIMES A DAY. This book is dedicated to you, the trader and entrepreneur, who is looking for proven strategies that will increase your turnover, make you earn more money and allow you to beat today's increasingly fierce competition. I'm sure the title of this book has caught your attention, APPs and mobile phones are part of everyone's life, and yours too, but I bet you would never have imagined that APPs are within your reach, and that being on people's mobile phones is nowadays also for those, like you, who are not multinationals. This book tells an extraordinary story: how we managed to increase our customers' turnover with hundreds of APPs made in less than 3 years, from the butcher in Sicily to the beautician in Canton Ticino in Switzerland, passing through large companies in Milan and up to the close collaboration with Confcommercio Ascom, Confesercenti, CNA and many partners in the area. We are always result-oriented, so we have taken to the streets with dozens and dozens of expert consultants, all over Italy. We've talked to and heard from our potential customers, we've done over 4,000 interviews on the state of digital marketing, the results of which are recounted in this book, we've created hundreds of Apps, we've made and seen the most common mistakes and discovered winning strategies never known before, we've disintegrated the myths and beliefs that revolve around this tool and mobile marketing. The result is to unveil the secrets of APPs through a great journey through Italy made up of small and medium-sized enterprises, with an innate ability to evolve, despite the clichés. In this book you'll find the ultimate guide, with examples and practical tips, to mastering the device that people touch more than 2617 times a day, the mobile phone...
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