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Unique: Telling Your Story in the Age of Brands and Social Media Audiobook
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(4.00) - 3 listener ratings
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Publisher Description
Cut through the noise and get your story heard! Have you hit a wall with your church, your ministry, or your nonprofit organization? In spite of a genuine calling, an exceptional team and solid investment in the vision, has your spark never caught fire? If so, your story may be drowning in the sea of messages in our media-saturated culture. We are more connected than ever, but all of this connectivity comes with a price — the most cluttered and distracted culture in history. You may be a pastor, a ministry or nonprofit leader, or an entrepreneur, filmmaker, writer, or artist. Whatever your story or message, Phil Cooke reveals the new rules for communicating that message in the 21st century. He shares his road-tested strategies for getting noticed in a media-driven culture. Regardless of the size of your vision or organization, Phil’s remarkable insights will give you the tools to tell your story, be heard, and truly connect with a changing world.
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"Thorough book about marketing in the Christian world of ministries, churches and even individuals. His concise summaries of other books that tackle this subject gave me a great overview of the world of Christian branding."
— Kim (4 out of 5 stars)
Quotes
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“Read this book and let the superbly capable Phil Cooke carry you into the future.”
— Eric Metaxas, New York Times bestselling author -
“Phil Cooke understands the power of branding. Read this book and you will never again look at church identity the same way.”
— Greg Surratt, senior pastor, Seacoast Church -
“If you want your story to be heard amongst the thousands of competing messages out there, Unique is the book for you.”
— Christine Caine, founder, The A21 Campaign
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About Phil Cooke
Phil Cooke, a writer, speaker, and filmmaker, is changing the
way business, church, and nonprofit leaders influence and engage the culture. Christianity
Today calls him a “media guru.” His media company, Cooke Pictures,
advises many of the largest and most effective churches and nonprofit
organizations in the world, and his books and blog are changing the way they
tell their story.