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Twitter for Good: Change the World One Tweet at a Time Audiobook
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"Claire's work teaches you to use Twitter for the good you work so hard to achieve."—From the Foreword by Biz Stone As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network. Claire DÍaz-Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations around the world. In her time at Twitter, DÍaz-Ortiz has worked with such forward-thinking organizations as Nike, Pepsi, the United Nations, the American Red Cross, charity:water, Room to Read, Partners in Health, the Skoll Foundation, National Wildlife Federation, Kiva, and many, many more. Filled with dynamic, global examples, Twitter for Good shows how the world's top organizations use the power of Twitter to make a difference. Through DÍaz-Ortiz's T.W.E.E.T. model, which she developed to teach organizations how to excel on Twitter, she lays out the exact framework she teaches around the world. Step by step, DÍaz-Ortiz walks you through a proven process, showing you: Why your organization needs a dedicated Twitter strategy The 5-step process that delivers results Best practices for using Twitter to catapult your organization's mission With more than 200 million users world wide, Twitter has established itself as a dynamic force, one that every business and nonprofit organization must understand how to use effectively.
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“Twitter provides a direct line to constituents, where through authentic engagement—listening, learning, conversing—you can build genuine relationships that drive real-world impact. Claire Díaz-Ortiz shows organizations how to make the most of Twitter to deliver maximum value for their organization and the world.”
— @lauramansfield, Laura Adams, digital lead of sustainable business and innovation, Nike
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“The real strength of the author’s approach is her use of varied anecdotes and examples that candidly discuss the pros and cons of using Twitter for an organization or brand, informing readers of what works and what doesn’t…A useful guide for organizations who want to increase their online presence.”
— Kirkus Reviews -
“Twitter’s a very effective tool for getting the word out fast to lots of people, from the everyday mundane to the genuinely world changing. #Twitter4Good helps you figure out how to use Twitter to drive any campaign and make real things happen. It provides focused direction and real-life examples.”
— @craignewmark, Craig Newmark, founder of Craigslist, Inc. -
“Strategic, thoughtful, and thorough, #Twitter4Good will teach you how to make Twitter a driving force in any campaign.”
— @aaker, Jennifer Aaker, professor, Stanford University Graduate School of Business; coauthor of The Dragonfly Effect -
“Using Twitter, social causes can quickly amplify their voice and catalyze massive change. But one has to know how to use it effectively. Claire Díaz-Ortiz is one of the best at showing you how.”
— @johnwoodRTR, John Wood, founder of Room to Read; author of Leaving Microsoft to Change the World -
“#Twitter4Good is a must-read for any organization hoping to lay a strong foundation towards creating fresh and dynamic campaigns involving Twitter and social media.”
— @amanda, Amanda Rose, founder of Twestival
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About Claire Díaz-Ortiz
Claire Diaz-Ortiz leads
corporate social innovation and philanthropy at Twitter, Inc. and is a sought-after
speaker on social innovation. Diaz-Ortiz is the cofounder of Hope Runs, a
nonprofit organization operating in AIDS orphanages in Kenya. She holds degrees from Oxford and
Stanford and lives in the San Francisco Bay area.
About Karen Saltus
Karen Saltus has narrated television and radio commercials, audiobooks, textbooks, multimedia, film, and voice prompts for interactive telephone applications. She began her career thirty years ago at a radio station in Portland, Maine. She later became a creative director for a station in Massachussetts. In 1994 she became a full-time freelance voice-over talent.